The very definition of urgent requires one thing (the urgent thing) to be done before something else. If everything is urgent, which one is first?
Prioritizing requires decision making, and risk taking. Your priorities are the things you choose to do, not the things you say you do, or wish you could do. Deciding not to decide is a decision…a risky one when it comes to prioritizing.
Of course, it would be ideal if the things you’ve determined to be urgent are also important. The two don’t always go hand-in-hand, but should.
What’s really the most urgent priority for each of us? Actually deciding what’s important.