Tag: Mission

In the early 2000s, I attended one of our company’s national meetings. Our new CEO opened the meeting with a keynote address.

After thanking everyone for attending, he discussed the company’s three key strategic initiatives. He tied each of them back to the overall goals and mission of the company, underscoring how critical each manager attending the meeting (and our teams) would be to making these initiatives come to fruition.

His address lasted about fifteen minutes. He had a few slides to accompany his talk, but nothing flashy. In those fifteen minutes, we understood his vision, what we were supposed to do, and how we were empowered to make it happen. We were unified and energized.

Later that day, I thanked him for his talk. I mentioned how concise it was and appreciated that he didn’t spend an hour on CEO-speak and rah-rah platitudes. He smiled and explained that he was concise because he articulates versions of that talk multiple times each day.

He shared that wherever he traveled, whenever he visited one of our company’s offices or met with employees or customers, he made sure they understood what we were doing and how important each of them was to the company’s success. He knew that in a company with over 15,000 employees, it was impossible to speak to or know every one of them. But, whenever he encountered employees, he knew they’d remember what he said and appreciate knowing how they are connected to the company’s success.

He was so concise and effective because he lived and breathed the vision and its importance every day and shared it freely with everyone.

Applying This in Your Leadership

You don’t have to be a Fortune 100 CEO to communicate like this. As a servant leader, commit to using your finite time and energy to communicate openly and freely with your team members. Make sure they understand the plan and their part in it. Take time to understand the challenges they face, listen to their ideas, ask probing questions, and let them know how important they are to the success of the department, division, or company.

Your team can’t wait to accompany you on a vision quest. They just need to know what they’re doing, where they’re going, and that you value their contribution to the quest.

Effective communication from leadership is not about the quantity of words but the quality of the message. By being concise, clear, and consistent, you can inspire and motivate your team to achieve great things.

Start today by articulating your vision and showing your team how much you value their contributions.

Photo by jesse orrico on Unsplash