What’s it Gonna Take?

The biggest cost often isn’t in dollars…

Questions that (should) open our thinking to new possibilities:

  • Why?
  • Why not?
  • How might we?
  • Why don’t we?

Questions that point us toward solutions:

  • Which strategy fits best?
  • What if we…?
  • How do we get started?
  • How can we make this work?

The real question to be answered before anything actually happens:

What’s it gonna take?

What’s it gonna take to:

  • Start?
  • Find the girl (or boy) of my dreams?
  • Buy this house?
  • Get the job I want?
  • Forgive?
  • Get this project moving?
  • Get this person hired?
  • Run a marathon?
  • Find the real meaning in life?
  • See the Eiffel Tower?  Iceland?  The Northern Lights?
  • Stop pretending we have it all figured out?

Each decision, each action, and each direction you choose carries a cost.

That cost will be in dollars, time, energy, commitment, pride, comfort, or a combination of these.  There’s also the opportunity cost associated with choosing one direction over another.

The biggest cost often isn’t in dollars.  It’s in our pride and comfort.

How much time will you give to an idea?  What if you’re wrong?  Are you willing to risk embarrassment?  Is it worth thousands of dollars to see the Eiffel Tower?  Are you willing to step outside your comfort zone to try something new?

There’s no such thing as a free decision.  And, the decision not to decide carries its own costs.

The challenge is understanding what it’s gonna take, and having the willingness to pay.

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