Tag: Start Anywhere

According to Wikipedia, Nike’s Just Do It™ slogan was born in an advertising agency meeting in 1988.

For Nike, these words helped propel the company from $877 million in revenue in 1988 to $9.2 billion by 1998.  In 2013, Nike’s revenue was $25.3 billion.

Three simple words.

Of course, it isn’t the words alone.  It’s the call to action implied in these words:

• Want to run a marathon?  Just do it!
• Want to run a triathlon?  Just do it!
• Want to play tennis?  Just do it!
• Want to learn to oil paint?  Just do it!
• Want to write?  Just do it!
• Want to race motorcycles?  Just do it!
• Want to develop an iPhone app?  Just do it!
• Want to explore the world?  How about China (where I am this week)?  Just do it!
• Want to hike the Appalachian Trail?  Just do it!
• Want to own your own business?  Just do it!
• Want to try living in New York City (in the winter!)?  Just do it!
• Want to start a charity to help wounded veterans?  Just do it!
• Want to build your own house?  How about a tree house?  Just do it!

Three simple words.

Not to be outdone, and to inspire not only Apple employees, but customers they didn’t yet have, Apple came up with a two-word slogan in 1997:  Think Different™.

Two words, grammar error notwithstanding.  Again, it isn’t the words, but the call to action.  If you want to create a new and interesting future, Think Different today.

Think Different.  Just Do It.

To these, I’d add two more words:

Start Anywhere!

Think Different.  Just Do It.  Start Anywhere!

How about two more:  Start today!