Some goals are big enough to carry us for a long time.
They lift our eyes. They fill ordinary days with meaning, connecting our work to something larger than the moment in front of us.
That vision matters.
It gives shape to sacrifice. It helps us endure hard things because we can see where we’re trying to go.
But big goals have a way of becoming heavy.
Sometimes the distance feels too great. The work takes too long. The gap between where we are and where we want to be can leave us discouraged before we’ve gone very far at all.
That’s when it helps to bring the goal down to just the next step. The next mile. The next call. The next page. The next hour of honest work.
We don’t accomplish great things all at once. We get there by doing the next thing that needs doing.
The small task gives us traction. It pulls us out of vague ambition and back into motion.
But this has its own challenge.
Sometimes the next step feels too small. Repetitive. Disconnected. We can lose heart in the middle of faithful effort simply because the work in front of us seems too ordinary or meaningless.
That’s when we need to lift our eyes again. Remember why we started. Who this serves. The person we’re trying to become.
Focusing only on the big vision, we risk becoming dreamers who admire the mountain and never climb it. Living only in the next task, we can become people who just keep moving and slowly forget why.
Our strength comes from learning to move between the two.
When the goal feels too big, narrow the focus. When the next step feels too small, widen the focus.
The vision gives meaning. The step gives traction. We need both.
A little over a decade ago (time flies!), I wrote a post that introduced the concept of Goalprints. That post described a series of steps and questions that we should use to understand our unique Goalprint and determine if our lives are supporting (or not supporting) our goals.
I recently heard about the concept of an Ambition Audit… taking a step back to assess whether your ambitions are still relevant, achievable, and fulfilling. I realized that this concept complements the Goalprint exercise extremely well.
Here’s an updated post that integrates the Ambition Audit concept…plus I’ve added a handy cheat sheet that you can use for this exercise.
There’s a classic quote in business: “People who buy shovels don’t want shovels. They want to make holes or fill in holes as quickly and easily as possible.”
Chances are pretty good that you’re selling shovels to someone. Or maybe you dig the holes?
Either way, the planning, the shovel, the digging, and the hole itself are all merely steps along the way to achieving someone’s goals.
Are they achieving your goals? Maybe.
That all depends on whether you know what your goals are.
The funny thing about goals is that no one has the same goals. They may share some or agree on goals to pursue together. But no two people have the exact same goals.
Each of us has a Goalprint as unique as our fingerprint. It captures our passions, our dreams, and the specific goals we’ve laid out for our lives. Partially developed Goalprints live in our subconscious mind until we take the time to bring them into our conscious mind and fully define them.
Consciously defining our unique Goalprint isn’t easy. Nothing worthwhile ever is. But once defined, how do we ensure our goals remain relevant and truly reflective of who we are?
That’s where the Ambition Audit comes in—a powerful tool to regularly reassess and realign our goals with our evolving values and life circumstances. Combining the process of creating your Goalprint with an ambition audit ensures that your aspirations remain meaningful and motivating.
Here are the seven steps for creating and living your personal Goalprint, enhanced with the principles of an ambition audit:
Step 1: Define Your Passions
List the five things you are most passionate about and describe how you plan to center your life around these passions over the next five years. Are you willing to focus your life on this list? If not, maybe these aren’t really your passions.
Ambition Audit Tip: Regularly reassess these passions. Life changes, and so can the things that drive you. Ensure your passions remain true to your current self.
Step 2: Plan Your Experiences
Define at least seven things you plan to experience over the next ten years. This isn’t just a wish list—commit to these experiences. How many involve your top passions?
Ambition Audit Tip: Review this list annually. Are these experiences still aligned with your passions and values? Adjust as needed to keep your goals relevant.
Step 3: Financial Goals
Money isn’t everything, but it does make the world go around. Write down how much money or assets you plan to set aside for major expenditures in one year, five years, ten years, and twenty years. What income do you need to hit these targets? Start saving now.
Ambition Audit Tip: Revisit your financial goals periodically. Ensure they support your passions and experiences. Adjust savings and investments to stay on track.
Step 4: Define Your Future Self
Describe what you plan to be in one year, five years, ten years, and twenty years. This can be personal, professional, or anything else. Remember, being something is different than just where you choose to work. Make sure your future self supports what you’ve listed in the first three steps.
Ambition Audit Tip: Reflect on your future self regularly. Is this vision still inspiring? Does it align with your evolving values and circumstances?
Step 5: Align with Your Spouse
If you have a spouse or partner, compare, and discuss your Goalprints. What do you have in common? How will you accommodate and support each other’s Goalprints?
Ambition Audit Tip: Periodically revisit this conversation. Life changes, and so do relationships. Ensure your Goalprints remain compatible and mutually supportive.
Step 6: Hold Yourself Accountable
Commit to fulfilling what you’ve laid out in your Goalprint as you make decisions in your life. Define success on your own terms and stay true to your goals.
Ambition Audit Tip: Set regular check-ins to review your progress. Adjust your goals and actions to stay aligned with your ambitions.
Step 7: Annual Reassessment
Repeat this exercise once a year. Your Goalprint will change and grow over time—if you have the courage to let it.
Ambition Audit Tip: This annual review is your built-in ambition audit. Reflect on the past year, reassess your goals, and realign them with your current values and circumstances.
Your unique Goalprint, coupled with regular ambition audits, will guide you toward a life of purpose and fulfillment.
How about that cheat sheet? This is something I didn’t include in my original post, but I’ve had a few people ask me if a template or form exists. So, here’s an initial template that you can use. Just copy and paste this form into your favorite word processor and use it to capture your answers. Remember, there are no wrong answers in this exercise.
Step 1: Define Your Passions List the five things you are most passionate about and how you plan to center your life around these passions over the next five years.
Passion: _______________________________ • Plan: _______________________________ Ambition Audit Check: Are these passions still true to your current self? (Review annually) • Yes / No • Adjustments: _______________________________
Step 2: Plan Your Experiences Define at least seven things you plan to experience over the next ten years. Remember, these aren’t visionary fantasy goals. These are things you actually plan to do in the relative near term of the next decade (remember, decades go by quicker than we realize).
Experience: _______________________________ • Plan: _______________________________ Ambition Audit Check: Are these experiences still aligned with your passions and values? (Review annually) • Yes / No • Adjustments: _______________________________
Step 3: Financial Goals Write down your financial goals for major expenditures at different stages. One Year • Amount: _______________________________ • Income Plan: _______________________________ Five Years • Amount: _______________________________ • Income Plan: _______________________________ Ten Years • Amount: _______________________________ • Income Plan: _______________________________ Twenty Years • Amount: _______________________________ • Income Plan: _______________________________ Ambition Audit Check: Do these financial goals support your passions and experiences? (Review annually) • Yes / No • Adjustments: _______________________________
Step 4: Define Your Future Self Describe what you plan to be in one year, five years, ten years, and twenty years. One Year • Personal: _______________________________ • Professional: _______________________________ Five Years • Personal: _______________________________ • Professional: _______________________________ Ten Years • Personal: _______________________________ • Professional: _______________________________ Twenty Years • Personal: _______________________________ • Professional: _______________________________ Ambition Audit Check: Is this vision still inspiring and aligned with your values? (Review annually) • Yes / No • Adjustments: _______________________________
Step 5: Align with Your Spouse If applicable, compare and discuss your Goalprints with your spouse or partner. Common Goals: • ____________________________ • ____________________________ • ____________________________ Supporting Each Other’s Goalprints: • ____________________________ • ____________________________ • ____________________________ Ambition Audit Check: Are your Goalprints still compatible and mutually supportive? (Review annually) • Yes / No • Adjustments: _______________________________
Step 6: Hold Yourself Accountable Commit to your Goalprint by reflecting on the following: Decisions Made in Alignment: • ____________________________ • ____________________________ • ____________________________ Challenges Faced: • ____________________________ • ____________________________ • ____________________________ Successes Achieved: • ____________________________ • ____________________________ • ____________________________ Ambition Audit Check: Set regular check-ins to review progress. Adjust goals and actions to stay aligned. • Date of Next Review: _________________________ • Adjustments: _______________________________
Step 7: Annual Reassessment Repeat the entire exercise once a year. Reflect on the past year and realign your goals with your current values and circumstances. Reflection: • What has changed over the past year?_______________________________ • How have your goals evolved? ____________________________________ • What new passions or experiences have emerged?_____________________ Ambition Audit Check: Ensure your Goalprint is dynamic and reflective of your true self. • Date of Review: _______________________ • Adjustments: _______________________________
By using this template, you can create, evaluate, and adjust your personal Goalprint, ensuring that your ambitions stay relevant, achievable, and fulfilling. Embrace your journey of introspection and realignment to lead a life of purpose and fulfillment.
The Hawthorne Effect refers to a psychological phenomenon where humans modify their behavior in response to being observed or studied. This effect was first observed in the 1920s and 30s during a series of studies conducted at the Western Electric Hawthorne Works in Chicago, hence the name.
The studies were designed to investigate the relationship between lighting conditions and worker productivity. But researchers found that regardless of changes in lighting, workers’ productivity improved when they knew they were being observed. This meant that the mere act of being the subject of an experiment or receiving attention could influence individuals to perform better.
It also means this powerful personal growth tool is available to you. It turns out that you are the observer you’ve been waiting for, the catalyst for your own transformation.
“You can’t learn to swim by reading a book about swimming. You have to get in the water.” – Unknown
The Burpee Quest
Funny thing about burpees: watching someone do a burpee makes it look super easy (barely an inconvenience). If a Crossfit guy tells you that a good warmup is 10 burpees per minute for 10 minutes, you might think that’s totally doable…until you try it. You’ll learn about muscles you haven’t used in years. You’ll be reminded that gravity is not your friend, and that you’re not as coordinated as you thought.
What if you start by doing 10? Not 10 per minute for 10 minutes. Just 10. Each day.
That’s a tangible and doable goal to start. You can observe (there’s that word) your progress and set incremental milestones for more. Maybe you move up to 20 per day the second week, 40 per day the third week.
A great way to keep track of your progress is to track your progress. Sounds simple…but most people skip the tracking. Tracking is your way to observe (there’s it is) your progress, and lets you become your own motivating force. Write the date and burpee count down on a piece of paper, in your favorite journaling app, or maybe in an Excel spreadsheet.
You are incrementally moving toward 100 burpees in a day. You’re tracking your progress and will start to see the significance of each step toward your goal.
There’s something else you can observe (that word again). Your body’s responses while you’re doing the exercise. It will get easier as you go. Easy? No, just easier. Your body (and mind) will begin to move to a higher level of performance. Your baseline capability will increase. Gravity still isn’t your friend, but you’re starting to learn how to partner with gravity to do the next burpee.
“Learning without reflection is a waste. Reflection without learning is dangerous.” – Confucius
It’s been 4 or 5 weeks since you started this quest. You’re now able to do 3 sets of 25 burpees each day. You haven’t reached 100 burpees yet, but you’re well on your way. If you’re like most people, you might observe (there it is) that you can lighten up a bit at this point. You’ve totally got this. You don’t need to push as hard to improve from here. Your goal is in sight. Don’t fall into this trap!
This is the moment to refocus your goal…push it out a bit…extend the finish line. You’ve already mastered the movements, now you need to apply discipline and blow past your original goal of 100 burpees per day. Parlay this achievement into the next goal?
Maybe actually using the 100 burpees as the warmup that Crossfit guy described. You’ve been working on just getting to 100 burpees in a day, but what’s the next exercise you can do after your burpee warmup?
Same process. Take it in increments, track your progress, celebrate your milestones, welcome to another new baseline, continue to improve, set the next goal.
How can you apply this to your profession?
Actively seek opportunities to acquire new skills. Embrace the awkwardness of not knowing exactly how to do something…and do it anyway. Remember that the satisfaction of learning and growth is uniquely yours. You, as the observer, choose the path of continuous learning. It’s the best way (the only way) to adapt to the evolving demands of your profession.
Improve your value in increments, track your progress, establish new baselines, continue to improve. Sound familiar?
Solicit constructive feedback from colleagues and mentors, appreciating external input as valuable guidance. However, remember that you are the only one who can internalize and implement these insights. Nobody will do it for you.
“Experience is a hard teacher because she gives the test first, the lesson afterward.” – Vernon Law
Your Keys to Self-Improvement
Consistently integrate self-observation and improvement into your routine, recognizing that only you can chart the course of your personal growth.
Reflect on your experiences, setbacks, and successes, understanding that the satisfaction of improvement is a personal journey. You are the sole interpreter of your progress.
Remain flexible and open-minded, adjusting your methods based on feedback and new insights. As the observer, you continually determine refinements to your approach.
Embrace setbacks as opportunities for growth, understanding that the satisfaction derived from overcoming challenges is a deeply personal experience. Stay committed to your objectives, recognizing that only you can appreciate the significance of your efforts.
The Hawthorne Effect is your friend (unlike gravity). Use it and always remember that you are the observer, the driver, and the one who benefits most from your continuous improvement journey.
People who buy shovels don’t want shovels. They want to make holes, or fill in holes as quickly and easily as possible.
Chances are pretty good that you’re selling shovels to someone. Or, maybe you dig the holes?
Either way, the planning, the shovel, the digging, and the hole itself are all merely steps along the way to achieving someone’s goals.
Your goals? Maybe…that all depends on whether you know what your goals are.
The funny thing about goals is that no one has the same goals. They may share some, or agree on goals to pursue together. But, no two people have the exact same goals.
Each of us has a goalprint as unique as our fingerprint. It captures our passions, our dreams, and the specific goals we’ve laid out for our lives. Partially-developed goalprints live in our subconscious mind, until we take the time to bring them into our conscious mind and fully define them.
Here are the seven steps for creating and living your personal goalprint:
1. Define five things you are most passionate about, and how you plan to center your life around these passions over the next five years. Not willing to focus your life on this list of passions? Maybe these aren’t really your passions.
2. Define at least seven things you plan to experience over the next ten years. A quasi-bucket list, only with a ten-year horizon. Notice this isn’t a list of seven things you want to experience, rather a list of the seven things you plan to experience. How many of these involve the things you are most passionate about?
3. Money isn’t everything, but it does make the world go around. With this in mind, write down how much money or assets you plan to have set aside for big ticket expenditures (i.e., home purchases, kids’ college, retirement, something you were passionate about in item 1, etc.) in one year, five years, ten years, and twenty years. What income do you need to hit these targets? Start saving now, if you haven’t already.
4. Define what you plan to be in one year, five years, ten years, and twenty years. This can be personal, professional, or anything else you define as what you plan to be. Keep working until your “what” supports what you’ve listed in the first three steps.
5. If you’re blessed with a spouse, or a soon-to-be-spouse, compare and discuss your answers in the first four steps above. What do you have in common? Are your goalprints compatible? How will you each accommodate and support your spouse’s goalprint in the coming years?
6. Hold yourself accountable for fulfilling what you’ve laid out in your goalprint as you make decisions in your life. Enjoy defining success on your own terms.
7. Repeat this exercise once a year.
Unlike fingerprints, our goalprint will change and grow over time. That is, if we have the courage to let it.
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Grandpa Bob Encouraging Leadership 
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