Embrace Your Unique Goalprint: The Power of an Ambition Audit

A little over a decade ago (time flies!), I wrote a post that introduced the concept of Goalprints.  That post described a series of steps and questions that we should use to understand our unique Goalprint and determine if our lives are supporting (or not supporting) our goals. 

I recently heard about the concept of an Ambition Audit… taking a step back to assess whether your ambitions are still relevant, achievable, and fulfilling.  I realized that this concept complements the Goalprint exercise extremely well. 

Here’s an updated post that integrates the Ambition Audit concept…plus I’ve added a handy cheat sheet that you can use for this exercise.

There’s a classic quote in business: “People who buy shovels don’t want shovels. They want to make holes or fill in holes as quickly and easily as possible.”

Chances are pretty good that you’re selling shovels to someone. Or maybe you dig the holes?

Either way, the planning, the shovel, the digging, and the hole itself are all merely steps along the way to achieving someone’s goals.

Are they achieving your goals?  Maybe. 

That all depends on whether you know what your goals are.

The funny thing about goals is that no one has the same goals. They may share some or agree on goals to pursue together. But no two people have the exact same goals.

Each of us has a Goalprint as unique as our fingerprint. It captures our passions, our dreams, and the specific goals we’ve laid out for our lives. Partially developed Goalprints live in our subconscious mind until we take the time to bring them into our conscious mind and fully define them.

Consciously defining our unique Goalprint isn’t easy. Nothing worthwhile ever is. But once defined, how do we ensure our goals remain relevant and truly reflective of who we are?

That’s where the Ambition Audit comes in—a powerful tool to regularly reassess and realign our goals with our evolving values and life circumstances. Combining the process of creating your Goalprint with an ambition audit ensures that your aspirations remain meaningful and motivating.

Here are the seven steps for creating and living your personal Goalprint, enhanced with the principles of an ambition audit:

Step 1: Define Your Passions

List the five things you are most passionate about and describe how you plan to center your life around these passions over the next five years. Are you willing to focus your life on this list? If not, maybe these aren’t really your passions.

Ambition Audit Tip: Regularly reassess these passions. Life changes, and so can the things that drive you. Ensure your passions remain true to your current self.

Step 2: Plan Your Experiences

Define at least seven things you plan to experience over the next ten years. This isn’t just a wish list—commit to these experiences. How many involve your top passions?

Ambition Audit Tip: Review this list annually. Are these experiences still aligned with your passions and values? Adjust as needed to keep your goals relevant.

Step 3: Financial Goals

Money isn’t everything, but it does make the world go around. Write down how much money or assets you plan to set aside for major expenditures in one year, five years, ten years, and twenty years. What income do you need to hit these targets? Start saving now.

Ambition Audit Tip: Revisit your financial goals periodically. Ensure they support your passions and experiences. Adjust savings and investments to stay on track.

Step 4: Define Your Future Self

Describe what you plan to be in one year, five years, ten years, and twenty years. This can be personal, professional, or anything else. Remember, being something is different than just where you choose to work.  Make sure your future self supports what you’ve listed in the first three steps.

Ambition Audit Tip: Reflect on your future self regularly. Is this vision still inspiring? Does it align with your evolving values and circumstances?

Step 5: Align with Your Spouse

If you have a spouse or partner, compare, and discuss your Goalprints. What do you have in common? How will you accommodate and support each other’s Goalprints?

Ambition Audit Tip: Periodically revisit this conversation. Life changes, and so do relationships. Ensure your Goalprints remain compatible and mutually supportive.

Step 6: Hold Yourself Accountable

Commit to fulfilling what you’ve laid out in your Goalprint as you make decisions in your life. Define success on your own terms and stay true to your goals.

Ambition Audit Tip: Set regular check-ins to review your progress. Adjust your goals and actions to stay aligned with your ambitions.

Step 7: Annual Reassessment

Repeat this exercise once a year. Your Goalprint will change and grow over time—if you have the courage to let it.

Ambition Audit Tip: This annual review is your built-in ambition audit. Reflect on the past year, reassess your goals, and realign them with your current values and circumstances.

Your unique Goalprint, coupled with regular ambition audits, will guide you toward a life of purpose and fulfillment.

How about that cheat sheet?  This is something I didn’t include in my original post, but I’ve had a few people ask me if a template or form exists.  So, here’s an initial template that you can use.  Just copy and paste this form into your favorite word processor and use it to capture your answers.  Remember, there are no wrong answers in this exercise. 

Personal Goalprint & Ambition Audit Template

Name: ______________________________
Date: _______________________________


Step 1: Define Your Passions
List the five things you are most passionate about and how you plan to center your life around these passions over the next five years.

  1. Passion: _______________________________
    • Plan: _______________________________
  2. Passion: _______________________________
    • Plan: _______________________________
  3. Passion: _______________________________
    • Plan: _______________________________
  4. Passion: _______________________________
    • Plan: _______________________________
  5. Passion: _______________________________
    • Plan: _______________________________
    Ambition Audit Check: Are these passions still true to your current self? (Review annually)
    • Yes / No
    • Adjustments: _______________________________

Step 2: Plan Your Experiences
Define at least seven things you plan to experience over the next ten years. Remember, these aren’t visionary fantasy goals. These are things you actually plan to do in the relative near term of the next decade (remember, decades go by quicker than we realize).

  1. Experience: _______________________________
    • Plan: _______________________________
  2. Experience: _______________________________
    • Plan: _______________________________
  3. Experience: _______________________________
    • Plan: _______________________________
  4. Experience: _______________________________
    • Plan: _______________________________
  5. Experience: _______________________________
    • Plan: _______________________________
  6. Experience: _______________________________
    • Plan: _______________________________
  7. Experience: _______________________________
    • Plan: _______________________________
    Ambition Audit Check: Are these experiences still aligned with your passions and values? (Review annually)
    • Yes / No
    • Adjustments: _______________________________

Step 3: Financial Goals
Write down your financial goals for major expenditures at different stages.
One Year
• Amount: _______________________________
• Income Plan: _______________________________
Five Years
• Amount: _______________________________
• Income Plan: _______________________________
Ten Years
• Amount: _______________________________
• Income Plan: _______________________________
Twenty Years
• Amount: _______________________________
• Income Plan: _______________________________
Ambition Audit Check: Do these financial goals support your passions and experiences? (Review annually)
• Yes / No
• Adjustments: _______________________________


Step 4: Define Your Future Self
Describe what you plan to be in one year, five years, ten years, and twenty years.
One Year
• Personal: _______________________________
• Professional: _______________________________
Five Years
• Personal: _______________________________
• Professional: _______________________________
Ten Years
• Personal: _______________________________
• Professional: _______________________________
Twenty Years
• Personal: _______________________________
• Professional: _______________________________
Ambition Audit Check: Is this vision still inspiring and aligned with your values? (Review annually)
• Yes / No
• Adjustments: _______________________________


Step 5: Align with Your Spouse
If applicable, compare and discuss your Goalprints with your spouse or partner.
Common Goals:
____________________________
____________________________
____________________________
Supporting Each Other’s Goalprints:
____________________________
____________________________
____________________________
Ambition Audit Check: Are your Goalprints still compatible and mutually supportive? (Review annually)
• Yes / No
• Adjustments: _______________________________


Step 6: Hold Yourself Accountable
Commit to your Goalprint by reflecting on the following:
Decisions Made in Alignment:
____________________________
____________________________
____________________________
Challenges Faced:
____________________________
____________________________
____________________________
Successes Achieved:
____________________________
____________________________
____________________________
Ambition Audit Check: Set regular check-ins to review progress. Adjust goals and actions to stay aligned.
• Date of Next Review: _________________________
• Adjustments: _______________________________


Step 7: Annual Reassessment
Repeat the entire exercise once a year. Reflect on the past year and realign your goals with your current values and circumstances.
Reflection:
• What has changed over the past year?_______________________________
• How have your goals evolved? ____________________________________
• What new passions or experiences have emerged?_____________________
Ambition Audit Check: Ensure your Goalprint is dynamic and reflective of your true self.
• Date of Review: _______________________
• Adjustments: _______________________________


By using this template, you can create, evaluate, and adjust your personal Goalprint, ensuring that your ambitions stay relevant, achievable, and fulfilling. Embrace your journey of introspection and realignment to lead a life of purpose and fulfillment.

Embracing the Unknown: Why Young Entrepreneurs Can Thrive

I follow a small handful of Youtubers.  Most of the channels I watch focus on small business owners in various industries, or folks who are building an independent lifestyle…mostly off-grid. 

I love to watch them create something valuable and useful out of nothing but an idea and their belief that they can do it.  Sometimes they succeed on their first try, other times they need to adjust and try again.  I admire their willingness to push themselves way outside their comfort zone in pursuit of the way they want to live.      

This past weekend, I watched as the twenty-year-old daughter of someone I follow took the plunge to start her own coffee house.  She has 1-2 years of experience being a barista and talked about how much she loved that job, her teammates, and her customers. 

She told a nice story about how her mom met her dad 20-plus years ago.  He and his band came to perform at the coffee house where her mom worked as a barista.  She said that she would be investing her life savings in this new venture. 

She started by leasing a 1,900 square-foot space that had all the bones to become a great coffee house location. She and her mom set about visualizing and planning the space, identifying the equipment she’d need, and how they’d work together to remodel the space.  They talked about where the small kitchen would go, how the prep tables would be organized, where the coffee counter and espresso machines would go, how the space would be decorated for comfort and a relaxing vibe. 

As I watched them walk around visualizing, the experienced business manager in me started thinking about all the paperwork she’d need to file.  The health code permits, the special equipment she’d need, the certifications that may be required to serve food, the creation of a business and DBA, opening bank accounts, capitalizing, and accounting for the business…sales and income tax filings. 

I wondered how many customers she’d need to serve each day to generate an adequate cash flow and profit.  Had she identified her suppliers?  Did she know the supply costs yet?  How many employees would she need to hire to cover all the shifts?  Was she ready to establish a payroll process for her new employees, establish HR systems, purchase the various insurance coverages she’d need, including worker’s compensation coverage. 

Cut to the next scene in their video, and they’re filing the DBA paperwork, and starting to file the health code paperwork and forms.  It turns out that there is a healthy server certification that she’ll need to obtain (which includes a ton of study materials and a written test). 

She was undeterred.  She plowed straight into the process, all the while renovating and remodeling the space along with the help of friends and family. It was truly a labor of love for her.  After 3-4 weeks of work, the place was starting to take shape. 

What happens next?  I’ll be tuning in next week to find out.        

There’s a prevailing stereotype that youth and inexperience are synonymous with recklessness and abandon.

How can this 20-year-old possibly know enough to successfully launch her new coffee business? 

Look more closely and it may be that her lack of experience and knowledge are the catalyst for her leap into entrepreneurship.  She knows that she doesn’t want to work for someone else, and she loved her experience being a barista.  Why not create her own coffee house?   

One of the paradoxes of entrepreneurship is that knowledge, while valuable, can sometimes become a barrier to action. Older generations, armed with years of experience and a deep understanding of the intricacies involved in starting and running a business, may find themselves paralyzed by the fear of failure, or an unwillingness to put in all the work they know lies ahead. Knowing what they know, they can easily talk themselves out of almost anything.

On the other hand, young entrepreneurs often possess an infectious optimism and a sense of invincibility that propels them forward. Unencumbered by the weight of past failures or the mounting responsibilities of adulthood, they approach new ventures with a boldness that can be both exhilarating and inspiring. Their willingness to take risks stems not from ignorance, but from a belief that they can overcome any obstacle that stands in their way.

They are adaptable, more willing to pivot and change course when facing unexpected challenges. They haven’t yet become set in their ways or entrenched in established routines, allowing them to embrace change with a sense of excitement rather than fear. They view setbacks not as roadblocks, but as opportunities for growth and learning.

Young entrepreneurs understand the value of learning by doing. They’re not afraid to dive into the nitty-gritty of running a business, knowing that experience is the best teacher.

Will any of it be easy?  No.

Will she have moments of self-doubt, and fear of failing?  Yes. 

Will she overcome the wall of worry and doubt, plus all the challenges associated with owning and running a successful business?  Maybe, but I know she has what it takes to make it successful. 

Would I open a coffee house at this point in my life?  Nope. 

But I love that she’s pursuing her dream.  I love that her parents are there to help.  I can already see that they’re being supportive, but also letting her drive the process, take the risks, and make the decisions. 

If she were to ask for my advice, I’d tell her to consider the following (in no particular order):

  • Create or join a network of trusted allies and service providers.  Join the local Chamber of Commerce, a BNI chapter, or a group that has other business owners as members.  You’ll get to meet other entrepreneurs, compare notes with them, and many of them will provide services and expertise that you can use.
  • Focus on the customer’s experience in everything you do.  Advocate for your customers and they will advocate for you.
  • Start your marketing and awareness campaign long before the day you open your business.  While you’re remodeling the interior or your space, take the time to remodel and brand the exterior.  Put up “coming soon” signs.  Try to generate as much anticipation in your surrounding neighborhood as possible…again, long before opening day. 
  • If possible, ensure that your business has at least 3 months (or more) of operating capital in the bank at any time.  The more, the better.  You never know when something unexpected might happen…a big expense or capital investment opportunity, or maybe a cyclical downturn in your business. 
  • Remember that leaders always eat last.  This means you’ll probably have some lean times, financially.  Keeping your business healthy and paying your employees must come first.  It’s quite possible that you won’t be pulling anything that looks like a paycheck from your business for 6-12 months.  Prepare for this and realize it’s completely normal.   
  • As you hire employees, whether they’re part-time or full-time, make sure they know your values, why your coffee house is special, why they are fortunate to be part of your team and that you feel blessed and fortunate to have them on your team. 
  • Advocate for your employees, but don’t be afraid to quickly let go of employees who aren’t embracing your company culture. You need to employ believers in your mission…anything less is unacceptable.  I don’t remember who said it but hire slowly and fire fast.  Both are extremely difficult to do in practice but will pay off with amazing results if you’re able to do it. 

p/c – Nathan Lemon – Unsplash

Want to see what happens next with Belle’s coffee house?

Aggressive Confusion

What happens when someone leads with their confusion?

It’s easy to be confused.

To be unclear about new information.

To ask for more explanations.

To need more practice.

But what happens when someone leads with their confusion, defending themselves behind a shield of doubt and uncertainty?

What if they wield their confusion like a weapon, merely to strengthen their grip on the status quo?

Is their objective to understand an idea or to avoid any responsibility for it?

Exploration (of anything) is a journey into the unknown and unexpected.  It can be overwhelming, even confusing.  It should be.  Finding our way through the confusion is how we grow.

We make the choices:

  • Will we decide to push through our confusion?
  • Will we put in the effort to find new clarity?
  • Will we choose to grow?

Or, do we prefer to hide in our comfortable bubble of confusion?

Photo by Hans-Peter Gauster on Unsplash

 

Serve others first…

Tim Ferriss asks a question of most of his podcast guests:

“If you had a billboard that millions of people would see every day, what would you put on that billboard?”

Tim’s guests have given answers ranging from the comedic to the serious.  Some have talked about a cause that is their passion, or an inspirational passage they’d like people to see.

Each time I hear the question, I come up with the same three words:

Serve others first.

Serving others first means:

  • taking others’ needs and desires into account before our own
  • looking out for their best interest first
  • our decisions are more thoroughly considered because we’ll be taking time to think about how our decisions impact others
  • trying to make someone else’s job easier and more rewarding
  • showing someone gratitude for the work they’re doing
  • minding our manners (as my mom used to say when I was a kid)
  • listening to, and respecting others (even if we disagree with them)
  • looking for ways to improve a situation rather than making things worse
  • being the first to forgive.

It’s easy to focus on our own interests and challenges first.  It’s easy to think everything happening in the world is directed toward us, personally.  This “me first” mindset is hard-wired into our DNA…our DNA is selfish about 99.99% of the time.

The tougher path?

It’s the one that leads to serving others first.  It goes against our wiring, which takes significant effort.

None of us will be perfect on this path.  We’ll stumble, and we may even wander a bit.  But, we can be a blessing for others along our journey, and that’s what we should be seeking.

The good news is that following this path gets easier with practice.

Photo by Adrià Crehuet Cano on Unsplash

 

The Reasons We Quit…

A post about authority and responsibility…

Are usually not the real reasons.

Sure, we’ll have our story about how someone or something created the untenable situation that pushed us to quit.

We can talk about how continuing would have been a waste of our time and energy.

We can even describe how the emotional toll was so great that we needed to make the change before some type of permanent damage occurred.

All these reasons contain elements of truth.  But, not the whole truth.

The whole truth lies in the balance of authority and responsibility.

Authority and responsibility live on opposite sides of life’s biggest equation.  When we perceive that the authority we have matches up with the responsibility we’re carrying, we feel balanced.  Satisfied.

But, get them out of whack, and our dissatisfaction begins to climb.  Left unattended, the dissatisfaction we feel (subconsciously at first) will begin to overtake our patience.  The cascade toward departure begins.

A world where we have ultimate authority and no responsibility would be nice.  The “power” to do whatever we want without any ownership of the outcomes.  Of course, this is a fantasy world.

Having authority over anything means having responsibility.

The key is the balance.

So, back to the quit or don’t quit decision:

If we stay the course, we’ll be forced to take ownership.  We’ll need to assume authority and expend a ton of emotional energy.  We can’t blame the “other.”  When we decide not to quit, we’re deciding that it’s okay to be responsible for making the situation a success (however that gets defined in our heads).

Quitting is the easy way out of this “authority-responsibility” conundrum.  It requires a lot less energy and eliminates our risk of failure.  It doesn’t matter that the act of quitting may be an admission of failure in the first place.  That’s just a sunk cost.  The key is how much emotional energy we’ll have to expend in the future.

Why does any of this matter?  We aren’t planning to quit any time soon.  It’s not in our nature.

True, but what about everyone around you?  What about the people who report to you?  What about your teammates?  What about your friends?

It turns out they’re working through this same authority-responsibility equation in their own lives.

And guess who has both the authority and responsibility to help them with balancing their equation.

You.

 

Photo by Nadine Shaabana on Unsplash

The Power of Graduality

What future do you want for yourself?

Most things happen gradually.

A roof appears on a newly-constructed home only after the gradual process of building the foundation and walls first.

A child “suddenly” learns to walk only after they’ve gradually learned how to roll over, sit up, military crawl, real crawl, stand next to furniture, and finally take their first awkward steps.

A pitcher makes it to “the show” after working nearly every day of his life.

That amazing motivational speaker you saw this morning got amazing by speaking to hundreds of audiences over the past five years.  Truth be told, she probably wasn’t amazing five years ago, but now she is.

The raging river you’re rafting down began its journey as a few drops of melted snow and built from there.

That guy in the gym who knocks out 50 pushups between weightlifting sets got there by doing one pushup at a time, thousands of times…when nobody was watching.

Even when we see the results of graduality all around us, it’s easy to miss.

Make no mistake.  Graduality is one of the most powerful forces in the universe.

But it carries a price few are willing to pay:  self-discipline and self-belief.  The discipline to work tirelessly, and the undying belief that you’re doing the right thing.

What future do you want for yourself?

Do you believe in that future?  Do you have the discipline to work for it every day?  If so, the power of graduality is there for you.

The good news is that when you harness graduality the right way, your destination becomes much less important than the journey itself.

“Winners embrace hard work. They love the discipline of it, the trade-off they’re making to win. Losers, on the other hand, see it as punishment. And that’s the difference.”  –Lou Holtz

Personal note:  Something I’ve worked on gradually for nearly six years is writing blog posts like this one.  This is my 220th post.  While I’m proud of this achievement, I enjoy the journey of writing them much more than the realization that I’ve amassed so many.

I’d love to hear what you’re gradually working to achieve.  Let me know in the comments.

Photo by Vlad Tchompalov on Unsplash