
Ask someone how their day went, and odds are, they’ll say, “Busy.”
Dig a little deeper, and you’ll hear about the fires they had to put out, the urgent requests from their boss, or the upset customers they had to talk in off the ledge. Everyone’s racing from task to task, reacting to whatever pops up next.
What you don’t hear—at least not often—is someone saying, “Today I worked on our 30-day goals,” or, “I spent the afternoon exploring how AI might streamline our operations,” or, “I studied what our competitors are doing better than we are.”
Most people are caught in an infinite response loop. The big questions get pushed to tomorrow, especially if the boss isn’t asking about them anyway. And often, he’s just as busy reacting to his own list of urgent problems.
Response mode is easy. You don’t have to choose what matters most. Just deal with what’s in front of you. There’s no time for stepping back, rethinking the process, or preventing tomorrow’s fires today. You stay busy. That way, you can tell yourself you’re still needed.
And when the day ends, you can point to everything you handled and feel like you earned your paycheck.
But the real questions are:
Did you move any of your monthly, quarterly, or annual goals forward?
Do you even know what they are?
For many, the answers are no and definitely no.
Working in the business is the default. It’s safe and familiar. It keeps your hands full.
Working on the business is different. It takes time, thought, and courage. It means facing questions without clear answers. It means exploring new tools, unlearning old habits, and imagining better ways to serve your customers.
No fires today? Is your boss on vacation? Sounds like an easy day.
But if no one thinks about what’s next, if no one is asking what should change or improve, and if no one is steering the ship, that ship will eventually drift. Maybe into a storm. Maybe into the rocks.
And no one will notice until it’s too late.
So, ask yourself:
Are you steering, or just responding?
Side note: These questions apply outside of work. If we’re not actively steering in our personal lives, we can just as easily find ourselves in a storm we could have avoided, running aground on some rocks, or drifting aimlessly out to sea.
Photo by Amir Saeid Dehghan Tarzejani on Unsplash

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