What’s it Gonna Take?

The biggest cost often isn’t in dollars…

Questions that (should) open our thinking to new possibilities:

  • Why?
  • Why not?
  • How might we?
  • Why don’t we?

Questions that point us toward solutions:

  • Which strategy fits best?
  • What if we…?
  • How do we get started?
  • How can we make this work?

The real question to be answered before anything actually happens:

What’s it gonna take?

What’s it gonna take to:

  • Start?
  • Find the girl (or boy) of my dreams?
  • Buy this house?
  • Get the job I want?
  • Forgive?
  • Get this project moving?
  • Get this person hired?
  • Run a marathon?
  • Find the real meaning in life?
  • See the Eiffel Tower?  Iceland?  The Northern Lights?
  • Stop pretending we have it all figured out?

Each decision, each action, and each direction you choose carries a cost.

That cost will be in dollars, time, energy, commitment, pride, comfort, or a combination of these.  There’s also the opportunity cost associated with choosing one direction over another.

The biggest cost often isn’t in dollars.  It’s in our pride and comfort.

How much time will you give to an idea?  What if you’re wrong?  Are you willing to risk embarrassment?  Is it worth thousands of dollars to see the Eiffel Tower?  Are you willing to step outside your comfort zone to try something new?

There’s no such thing as a free decision.  And, the decision not to decide carries its own costs.

The challenge is understanding what it’s gonna take, and having the willingness to pay.

The Next Version

The first version may dramatically change, or create new markets. But, it can’t stop there.

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Just when the caterpillar thought the world was over, it became a butterfly.  ~English Proverb

There’s always a next version.  The latest update.  The new and improved model.  That is, if you sell a product (or service) and hope to remain relevant.

The first version may dramatically change, or create new markets.  But, it can’t stop there.

When Microsoft came out with its first version of MS-DOS (Microsoft disc operating system for those of you born after 1983 or so), they didn’t stop developing what they had.  There was always a new version just around the corner, and then all the versions of Windows after that.

Consider how quickly Apple’s iPod improved, shrank, morphed, and spawned new products and categories (like the iPhone).  The first iPhone was awesome and changed everything.  But, Apple didn’t stop there.  They couldn’t.

Dr. Athey (one of my favorite professors) used to talk about the “ratchet effect” in technology.  With each successive improvement in speed, features, or capability, the expectation level is ratcheted-up, at least one notch.  Each improvement creates a new floor.  A platform for the next leap.

Stop improving, stop inventing, stop pushing, stop creating, stop leaping, and guess what.  Your product begins to wither and die.  What was once amazing becomes the norm.  The markets you created start to shrink.

The same ratchet effect applies to each of us.

I will never forget a conversation I had with Grandpa Clyde.  He was about 90 years old at the time.  He had just started using email, and asked me how he could send an email to more than one recipient.  I gave him some email pointers, but I got a whole lot more in return.  His questions demonstrated a key secret to a happy life:  Continuous exploration…seeking the next version.

What are you curious about?  What scares you?  What seems impossible?  These are the first things to explore.  Choose to take your first step.  Once you take the first step, the next one is easier.

What features will be in your next version?

 

 

Photo Credit:  ARS Technica

 

 

Beyond the No Wake Zone

True adventure happens out past the buoys…

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I get seasick easily, especially on sailboats (and fighter jets).  I’ve been on a few sailing trips.  They all had one thing in common.  Once we’re outside the no wake zone, my nausea starts.  Things go downhill from there until my head is buried under a towel and I try to sleep until we get to dry land.  Needless to say, I avoid sailing trips.

I don’t have a problem on cruise ships, except in rough seas.  Cruise ships are engineered to deliver a smooth ride for their passengers.  Most swells go unnoticed.  Passengers wake up in a new port almost every day, and the food and entertainment are usually spectacular.

Harbor cruises work for me.  I can handle cruising around inside the no wake zone, looking at all of the boats in their slips, the nice homes on the shoreline, and passing other boats as they make their way out to sea.  Christmas time, with all the lights and decorations is the best.  It’s relaxing and safe.  There are no swells to cause nausea and seasickness.

Every sailor knows the opportunity for new discovery lies beyond the no wake zone.  True adventure happens out past the buoys, past the breakwater, and out in the wind and waves.  Riding around in the harbor, or lazily enjoying a multi-course dinner on a cruise ship are fun and sometimes exotic.  But, neither compare to the adventure of plying the seas in a forty-foot sailboat, with your hand on the tiller.

What about the risks?  Staying on shore has risks.  Cruise ships certainly carry risk (and sometimes, viruses).  We may take comfort that others are managing our risks for us, but nothing is risk free.  Storms and rough seas will hit, no matter who drives the boat.  Understanding the risks, planning and preparing for them, and facing our challenges head-on is the only consistent winning strategy…at sea, and in life.

What about seasickness?  I remember talking with a sailor in Tahiti.  We had flown in for a vacation, and met my mother-, and father-in-law, who were sailing their boat across the South Pacific.  The sailor was a friend of theirs.  I mentioned my problem with seasickness, and how it would prevent me from making such a voyage.

He laughed and said, “The seasickness usually passes after three days at sea.  After that, it’s an adventure of a lifetime.”

He was right.

What the Flock is Going on Here!?!?

Which are you, predator or prey?

Lots of animals live and move in groups.  Cows, sheep, wildebeest, mackerel, geese, humans…just to name some examples.  We’ve come up with lots of names for these groupings:  herd, flock, school, gaggle, gang, company, industry trade group, union, political party.

Each of these groupings have one primary purpose:  defense.  There is safety in numbers, or so the saying goes.  Groups moving in unison appear larger to predators.  Their coordinated movements confuse and intimidate those who would otherwise do harm to the individuals in the group.

When predators attack, they pick the weakest and most vulnerable in the group to attack first.  That’s okay with the group, since protection of the group as a whole is paramount.  Any particular individual is less important than the survival of the entire group.

Predators often travel alone.  Eagles, bears, cheetahs, sharks, jaguars, Tesla…all loners.  Sure, some predators travel in groups.  Lions have their pride.  Wolves have their pack.  Orcas and dolphins have their pods.  The primary goal of a predator, whether alone or in a group, is offense.  They work in a coordinated effort to maximize return on their energy investment…capturing the most prey with the least amount of energy output.

Nothing is safe in the animal kingdom.  The food chain takes no prisoners.  The hunter often becomes the hunted.  The same is true in human enterprises.  In the (hopefully) never ending capitalist cycle of invention, construction, destruction, re-invention, and reconstruction, the roles of predator and prey can switch on a moment’s notice.

An instinctive drive for safety leads to new alliances.  Predators who would never think of joining a defensive flock are drawn in by the promise of safety from some new, common enemy.  Defense against the enemy becomes the rule of the day.  Thoughts of maximizing return on investment, or re-inventing the future, are replaced by a focus on defending the status quo of the flock.

In a uniquely human twist, the defensive flock may even take on a new mission.  The defensive flock goes on offense.  This flock actively seeks out the lone predators, the re-inventors.  They marshal all of their creative energy toward destroying predators before their new ideas wreak havoc on the flock.  Protection of the group is all that matters.  The individual is less important.

Which are you?  Predator or prey?  Loner, or flock member?  Are you a former predator, now seeking the safety of a new flock?  Are you defending the status quo, or throwing in with the crazies who are re-inventing the future?  Are you on offense, or defense?

Are you making this choice for yourself, or are you allowing the flock to make the decision for you?

The First Question People Ask About Any Change

There’s one question above all others that people ask when a change comes into their life.

There’s one question above all others that people ask when a change comes into their life. It doesn’t matter if the change comes in their personal or professional life. The change can be mundane or momentous. Gas prices went up. Your company is acquired by another company. You get a new boss. Road construction blocks your favorite way to the office. Your wife is pregnant. Your daughter just introduced you to her new boyfriend. Your dad was just diagnosed with cancer.

It doesn’t matter whether the change is good or bad (whatever the definitions of “good” or “bad” are to you). It doesn’t matter if the change impacts someone else more than you. Whether people admit it or not, the first question that comes into their head when confronted with a change is:

How will this change affect me?

Does this mean we are instinctively selfish or self-centered? Maybe. More on that later.

People making a change that impacts others have the luxury of getting to answer this question, long before their change is sprung on anyone else. This fact is often forgotten by people driving changes in an organization. People need time to understand the answer to this question, before they can move beyond and start to answer all of the other questions that your change may bring.

About the selfishness question…Your dad was just diagnosed with cancer and your first question (to yourself) is, “How will this affect me?” Does this make you selfish? That all depends on your second question (the one you say out loud).