No One is “Just a…”

Listen closely, and you’ll hear the “I’m just a…” phrase applied in many circumstances. You may even use it yourself. I’ve inflicted it on myself a time or two (or three).

“I don’t know the answer, I’m just a temp.”

“I can’t authorize that refund, I’m just a cashier.”

“Clearly, nobody here cares what I think.  I’m just a worker bee.”

“I could probably help those wounded veterans, but I’m just a private citizen.  I’m sure there’s a government agency for that.”

“There’s no way I could ever do that job.  I’m just a high school graduate.”

Listen closely, and you’ll hear the “I’m just a…” phrase applied in many circumstances.  You may even use it yourself.  I’ve inflicted it on myself a time or two (or three).

Ownership is risky.  It requires personal responsibility, a willingness to step up, make hard choices, and be held accountable for your actions.  “I’m just a…” is a ticket to minimizing the expectations we place on ourselves.

The Dark Side

“Just a…” has an even darker side.  It can be used to limit the expectations we place on those around us:

  • “John’s a decent manager, but he’s really just a guy keeping the trains coming in on time.  I doubt he could step into anything new.”
  • “She’s just a summer intern, so I don’t expect her to light the world on fire for us.”
  • “He’s just a beginner, so we need to cut him some slack.”
  • “She’s just a kid.”
  • “He’s just a drug addict, so he will never amount to much.”

When expectations are minimized, minimized outcomes usually follow.

Applying the “just a…” phrase to anyone, including ourselves, ignores potential.  It ignores our ability to grow, change, improve, and amaze.

Patented Buggy Whips

It’s a big day at Consolidated Buggy Whip. With our new, patented manufacturing process…

smiling-horse

“Press Release,” circa, 1899: 

 Consolidated Buggy Whip Announces New Patented Manufacturing Process

It’s a big day at Consolidated Buggy Whip.  With our new, patented manufacturing process, the company will have a competitive advantage over all other buggy whip manufacturers.  Anthony Johnson, President of Consolidated Buggy Whip, stated, “Our patented manufacturing process cuts our production costs by more than half.  This is exactly the advantage we need in order to capture new market share, and effectively corner the market for buggy whips.”

We are also pleased to announce that our two leading competitors have proposed a merger with Consolidated.  This is a sure sign that Consolidated’s patented manufacturing process will ensure its position as the undisputed leader in the buggy whip market for years to come.

* * *

If you are even a casual student of history, you know what was happening around the turn of the century.  Automobiles were being invented and would soon replace the horse and buggy.  Our fictitious company, Consolidated Buggy Whip, was about to face its biggest threat.  They were facing down a disruptive innovation and either didn’t realize it, or chose to ignore it.

Recent history is riddled with companies, and even entire industries, that have been displaced by the introduction of disruptive innovations.  Tower Records, Borders Books, Kodak, Nokia, Circuit City, and Newsweek are just a few that come to mind.  Ironically, some of these companies were originally disruptors.  Unfortunately, they allowed themselves to be displaced by newer disruptors.

Vigilance, curiosity, and creativity are required for an organization to avoid, or even create, disruptive innovations.  Complacency and ignorance are sure ways to invite new disruption.

The competitive landscape you think you understand isn’t the only one that matters when it comes to disruptive innovation.

Treading Water

Which is harder, treading water for ten minutes, or swimming in a direction of your choice for ten minutes?

Have you ever tried to tread water for ten minutes?  How about five minutes?  It’s definitely easier to swim in a direction of your choice…and you get the added benefit of going somewhere.

I’ve had an opportunity to meet and work with a lot of people during my career.  Many have had twenty, even thirty-plus, years of experience in their fields.  Unfortunately, some of them have spent that time treading water in the status quo.  Turns out they don’t have twenty (or thirty) years of experience.  They really have twenty (or thirty) one-year experiences.  Their experiences haven’t taken them, or their organization anywhere.  It takes huge effort to tread water, and yet that is exactly what some choose to do in their misguided quest for job security, a feeling of control, or an overwhelming desire to avoid risk.

Leaders are usually the ones who choose to swim.  They’re the ones who know there are risks, and  understand they can’t control everything.  They realize that real career security (which is much more valuable than job security) comes from constantly building on past experience and moving themselves and their organization in new directions.

Take a look at your relationships, your career, your hobbies, and pretty much anything you deem important.  If you’re treading water, maybe it’s time to start swimming.