Decision Time

A decision sits in front of us, waiting.

We turn it over in our head. We ask a few more questions. We look for one more data point. We check with another person whose opinion we respect. We wait for the timing to feel right.

And still, we hesitate.

We tell ourselves we need more information. More time. More certainty.

Indecision usually grows from very human places. Fear of being wrong. Fear of being blamed. Fear of choosing a path that can’t be undone. Fear of embarrassment.

Add decision fatigue to the mix and postponement starts to feel reasonable.

Meanwhile, the cost of waiting accumulates quietly. Teams stall. Momentum fades. Confidence erodes. What began as a thoughtful pause turns into drift.

Most leadership decisions are made without perfect information. Progress rarely waits for certainty.

So, what is our hesitation really telling us?

Sometimes, it’s a clear no. A request pulls us away from what matters most. We don’t like what we see, but we’re not sure why. Maybe a partnership doesn’t sit right with our values. In these moments, extended thinking isn’t searching for clarity. It’s searching for a way to explain our decision.

Other times, we hesitate because the decision stretches us. It introduces uncertainty. It raises our visibility. It asks more of us than we feel ready to give. Growth decisions usually feel uncomfortable before they feel right.

At some point, the data stops improving and the waiting stops helping.

Start small. Take a step that tests the decision rather than locking it in. Forward motion reveals new information…something thinking alone can’t.

A decision that turns out to be wrong isn’t failure.

It’s feedback.

And feedback points us toward our next decision.

“Whenever you see a successful business, someone once made a courageous decision.”
— Peter F. Drucker

Photo by ChatGPT’s new image generator, which is way better than prior versions of the tool.

Always Improve Your Position

A few days ago, I was listening to Jocko Willink speak about the quiet discipline behind Brazilian jiu-jitsu. I’m not a jiu-jitsu person, but one idea landed for me. It’s a truth I already knew but had never heard spoken so simply:

Always improve your position.

In jiu-jitsu, nothing happens all at once. A submission arrives like lightning, but only to the untrained eye. What looks like a sudden victory is really the final expression of dozens of subtle movements that came before it. A hip shifts. A grip tightens. An elbow gains an inch of space. Most of these moves go unnoticed. Each small adjustment creates a little more room, a little more leverage, a little more advantage.

I’ve always believed real progress works this way. It’s rarely dramatic. It’s quiet and patient. The accumulated effect of showing up, learning something new, adding a bit more care, and preparing a little more than required.

Breakthroughs rarely come from a single moment of inspiration. They come from the quiet work no one sees. The thoughtful practice that sharpens your skills, the trust built over months of ordinary conversations, the time spent learning before making a decision. When opportunity arrives, it looks sudden to others. To you, it feels like the next logical step.

This truth showed up clearly for me after a derecho tore through our property on Father’s Day weekend a few years ago. Ninety-mile-per-hour winds knocked down at least thirty trees across multiple acres. When I walked our land the next morning, everything felt broken and overwhelming. The cleanup looked like a project that would take months. I didn’t have months to devote to it.

But I did have mornings. So, I decided to work for an hour and a half every day before work. I cleared a small section each morning. It was incredibly slow. I dragged branches, cut trunks, chipped debris, split firewood, and made countless trips to our local dump. Small steps, small progress, one morning at a time.

Over the course of a year (maybe more), I worked my way across our entire property. Along the way, I cut in new hiking trails and removed a number of unhealthy trees. What started as a mess became a healthier stand of trees and a network of paths that look like they’ve been here forever.

Out of destruction came a daily habit that changed my life. I still work outside every morning. Clearing brush, trimming trees, expanding trails, building chicken coops, restoring a rustic barn. All in small ninety-minute bites. It’s like a time-lapse video created through countless quiet mornings of small improvements.

The pattern I saw on my land is exactly what Jocko described on the mat. I didn’t need a grand plan or a burst of superhuman effort. I needed to improve my position every day, just by a little.

Improve your position today, even by an inch, and tomorrow becomes easier. Improve it again tomorrow, and the day after that reveals options that didn’t exist before. You don’t need surges of motivation or dramatic reinvention. You only need the willingness to keep moving, always improving.

Careers grow this way. Trust grows this way. Faith deepens this way. Families strengthen this way.

Progress won’t always be linear. Some days distractions will pull us off course, or setbacks will undo work we thought was finished. All of this is part of the journey. Even then, the way forward still comes through small steps. Imperfect, uneven, but the work of always improving our position remains the same.

We improve our position slowly, almost without noticing. That’s enough. Tomorrow, we’ll improve again. Then one day, we’ll find ourselves able to take a step that would have felt impossible a year ago.

Focus on the next inch. The miles will take care of themselves.

Photo by Walter Martin on Unsplash – a great rendition of my early morning work environment for at least a year.

When Leadership Becomes the Single Point of Failure

Some leaders wear the line outside their door like a badge of honor. People waiting with questions, approvals, decisions.

It feels like proof of trust. Proof of competence. Proof of necessity. If the team can’t move forward without your judgment, surely that means you are at the center of the work.

In many ways, you are.

But there’s a second truth hidden inside that scene. When every decision depends on you, you become the one point your organization can’t outrun.

The line reveals the fragility that forms when decisions stay in one place instead of growing across the organization.

At a certain level of responsibility, leadership effectiveness isn’t measured by the number of good decisions you make. It’s measured by whether the organization can make good decisions without you having to approve each one.

Leadership at this level is staying at the wheel while helping others learn to steer.

High-pressure operators know instinctively that a bad decision leaves a mark. A slow decision leaves a gap. Most organizations struggle more with waiting than with trying. That line at your door, day after day, is the quiet proof. The whole operation can only move as fast as the person at the center of its decisions.

There’s a time in every leader’s career when the instinct to take control is the right one. When the team is inexperienced, when stakes are high, when the risk is real and present, you become the center of gravity because someone has to be.

But later, if the business grows and the structure doesn’t change, this habit of control becomes limiting. What protected the organization early can start to quietly cap its potential, because your bandwidth is finite.

There’s a moment when the senior leader’s job shifts from “Do we have the right answer today?”to “Will we have the right judgment tomorrow?”

That shift feels slow. It feels inefficient. It feels like a luxury.

It isn’t.

It’s a protective move.

Teaching someone how to make a decision can feel like taking the long way around the problem. You could make the call in 30 seconds. Walking someone through the context and reasoning might take half an hour.

It’s natural to skip teaching and just decide. It feels faster. And today, it is.

But tomorrow it isn’t. Because they come back with the next decision. And the next. And the line gets longer.

Here’s a simple practice that changes the arc of your relationship without exposing the business to risk. When someone comes to you with a decision, don’t give the answer first. Ask them, “What would you do?”

You’re not surrendering the decision. You’re building their capacity to make it. You’re seeing how they think. You’re catching errors before they matter. You’re adding the perspective that builds judgment.

It is controlled delegation, not abandonment. Nothing is handed off recklessly.

When someone brings an answer that is close to right, you supply the context they don’t have, and then you say something specific and concrete:

“Next time this situation comes up, you can make that decision.”

Not in general. Not theoretically. For this exact decision, with a shared understanding of why it works.

Over time, the pattern shifts. Fewer decisions reach you. The ones that do are larger, higher consequence, more strategic. The team develops in the shadow of your reasoning, not separate from it. And the bench of judgment widens beneath you.

This is what protects the business from single-threaded leadership. Not a gesture toward empowerment, but a strategy of risk reduction.

Leaders don’t become less important by creating decision-makers. They become less fragile.

The organization becomes capable of sound judgment when you’re not there. The most durable form of control a leader creates.

If the business only works at full strength when you are present, you haven’t reduced the risk. You’ve concentrated it.

At the top levels of leadership, the question is rarely, “Can you decide?”Of course you can.

The real question is, “Can others decide well when you aren’t in the room?”

That’s the difference between being the operator and building the operation.

It begins quietly. A question reflected back. A recommendation explored. A context added. A decision shared. A leader shaped, one situation at a time.

The line at your door gets shorter and your organization gains strength. Not because you step away from accountability, but because you’ve built accountability into the people who stand in that line.

Leadership Homework

One question to sit with, without rationalizing it away:

If you disappeared for 30 days, what decisions would the organization be unable to make without you?

Not decisions they might make differently, different is acceptable. Decisions they could not make.

That answer will show you where the real bottleneck lives.

And where the next generation of leadership needs your attention.

Photo by Mal Collins on Unsplash – it’s time to help your team take flight.

Simplifying 2026, One Decision at a Time

Every December, I return to a familiar practice. I reread a few of my older posts, looking for threads that might help clarify my thinking about the year ahead. Last year, on the final day of 2024, I wrote a short post on my goals for 2025:

-Serve the quests of others over my own
-Offer insights and advice, not direction
-Push beyond my comfort zone and inspire others to do the same
-Bring the loaves and fishes, and trust God with the rest

I see that I longed for simplicity without mentioning it directly. I wanted more presence, more clarity, more intention, and a little less noise in a world that seems to generate more every year.

This week, as I listened to Tim Ferriss speak with Derek Sivers, Seth Godin, and Martha Beck about simplifying life, I realized this desire has been with me for a long time. More than a decade ago, I wrote a short post called Becoming a Chief Simplicity Officer, describing how organizations thrive when they remove friction and create clean intuitive paths so people can focus on what truly matters. The idea was straightforward. When systems run smoothly, people flourish.

It turns out this Chief Simplicity Officer role fits in life just as well as leadership. Someone needs to step into the work of reducing complexity, eliminating friction, and clearing space for the things that deserve attention. Someone needs to guard the essentials by shedding the excess.

That someone is me, and it’s you in your life.

From Tim Ferriss’s Podcast

Derek Sivers: Simple Isn’t Easy, but It Is Freedom

Derek Sivers says simplicity requires intention. It doesn’t appear just because we cut a few tasks or say no occasionally. It takes shape when we clear away commitments that no longer belong and choose what contributes to the life we want to live. He often talks about building life from first principles instead of living on top of default settings.

Every recurring obligation fills space that could hold something meaningful. Every dependency adds weight. Every unfinished task pulls at the edges of our attention.

What possibilities would rise if complexity stopped crowding the edges of your life?

Seth Godin: Boundaries Create Clarity

Seth Godin approaches simplicity through the lens of clarity. When you know exactly who your work is for, you stop bending your days around expectations that were never meant to guide your decisions. Clear boundaries turn vague intentions into choices you can actually live out.

Simplicity often follows sharper edges. Define your edges, and the path through each day becomes easier to walk.

Martha Beck: Choose Joy, Not Habit

Martha Beck speaks of simplicity in the language of joy. She tells a story from her twenties when she made a single choice that reshaped her life. She turned toward joy and stepped away from misery, even when the joyful path cost more in the moment. Joy has a way of clearing the fog. It cuts through distraction and highlights what brings life.

Her words invite us to examine the decisions we’ve kept out of habit or comfort. Some habits strengthen our soul. Others only multiply clutter. Joy reveals the difference.

Ten Simplicity Moves for the Start of 2026

These actions are small, but each one lightens the load. They remove stones from a shoe you may have been walking with for years without realizing.

  1. Cancel one subscription that no longer serves you. Even a small change can create a surprising sense of clarity.
  2. Choose one non-negotiable time boundary and honor it. Maybe evening email and scrolling limits or a weekly focus block on your calendar. Small open spaces accumulate over time.
  3. Simplify one recurring decision. Automate it, template it, or eliminate it entirely.
  4. Pause one habit you maintain out of inertia. Give yourself a week to assess its value.
  5. Identify one activity that consistently brings joy and schedule time for it this week.
  6. Unsubscribe from three email lists that add noise instead of value.
  7. Clear one surface you see every day. A calm space refreshes the mind.
  8. Revisit your goals from last year and carry forward only what still matters. Release the rest.
  9. Decide who you are working for. Clarity about your audience sharpens the work you choose to do.
  10. Ask yourself one grounding question: What do I truly need to live the life I want? Let your answer shape what stays and what goes.

Looking Back at 2025 and Forward Into 2026

My goals for 2025 were aimed at deeper alignment with the things I care about. They served me well and opened my heart to possibilities I never would have imagined. I’ll carry these goals into 2026 (and beyond).

For 2026, I’m adding one specific goal to my list. I started working on this goal a few months ago, and it’s pushing me way outside of my comfort zone. While it’s a personal quest (and not one that serves the quests of others over my own), I believe it will serve others on their journey. I’ll be bringing the loaves and fishes and trusting God to do the rest. I’ll share more details later.

A Closing Invitation

Simplicity grows as unnecessary weight falls away and clarity rises in its place. You don’t need a title or a plan to begin.

You only need to choose.

Choose clarity.

Choose boundaries.

Choose joy.

Choose to be the Chief Simplicity Officer in your own life.

Let this be the year you simplify your days and rediscover the freedom and clarity that come from intentional living.

Photo by Paul Earle on Unsplash

Please share this post with at least one person. Thanks!

Always Be Coaching

In sales, there’s an old saying that has echoed through offices and training rooms for decades.

Always be closing.

It’s meant to keep the salesperson focused on their end goal. Keep the deal moving forward. Stay alert to opportunity. Maintain momentum.

Over the years, I’ve come to believe leaders need a different version of that advice.

Always be coaching.

As a leader, your mission is to develop the people who will come after you. You lift others through quiet, daily work that helps them grow. Your job is to bring out the best in yourself and in the people who will eventually step into your role. Coaching drives growth and keeps it moving forward.

Coaching your team is a way of saying, “Your future matters to me.” Coaching your children says, “I believe you have more inside you than you can see today.” And coaching yourself acknowledges the simple truth that growth must continue throughout life, especially for the leader.

Great coaches do more than explain ideas. They create space for practice. They help others turn new knowledge into muscle memory. They offer challenges sized just right for the moment. They ask questions that change how a person thinks about a problem. They reveal a new angle or a new path forward when something feels unsolvable.

Coaching takes learning to the next level. You learn something. You put it into practice. Then you pass it on. Teaching anchors the lesson. It deepens the insight. It turns wisdom into a gift you can hand to others.

Coaching doesn’t require perfect knowledge. It requires humble generosity. Share the insight you gained from yesterday’s challenge. Share the questions that helped you see an issue more clearly. Share the perspective that lifted your confidence when you needed it most.

Leadership is a relay. Someone handed the baton to you. One day you’ll hand it to someone else. The best leaders prepare the people who will run ahead long after they’ve finished their leg of the race.

Who have you coached today?
This week?
This month?

This is your responsibility. Your opportunity. Your mission.

Always be coaching.

Photo by Sylvain Mauroux on Unsplash – who are you helping to climb their next mountain?

Measuring the AI Dividend

In the early 1990s, the term Peace Dividend appeared in headlines and boardrooms. The Cold War had ended, and nations began asking what they might gain by redirecting the resources once committed to defense.

Today the conflict is between our old ways of working and the new reality AI brings. After denial (it’s just a fad), anger (it’s taking our jobs), withdrawal (I’ll wait this one out), and finally acceptance (maybe I should learn how to use AI tools), the picture is clear. AI is here, and it’s reshaping how we think, learn, and work.

Which leads to the natural question. What is our AI Dividend?

Leaders everywhere are trying to measure it. Some ask how many people they can eliminate. Others ask how much more their existing teams can achieve. The real opportunity sits between these two questions.

Few leaders look at this across the right horizon. Every major technological shift starts out loud, then settles into a steady climb toward real value. AI will follow that same pattern.

The early dividends won’t show up on a budget line. They’ll show up in the work. Faster learning inside teams. More accurate decisions. More experiments completed in a week instead of a quarter.

When small gains compound, momentum builds. Work speeds up. Confidence rises. People will begin treating AI as a partner in thinking, not merely a shortcut for output.

At that point the important questions show themselves. Are ideas moving to action faster? Are we correcting less and creating more? Are our teams becoming more curious, more capable, and more energized?

The most valuable AI Dividend is actually the Human Dividend. As machines handle the mechanical, people reclaim their time and attention for creative work, deeper customer relationships, and more purpose-filled contributions. This dividend can’t be measured only in savings or productivity. It will be seen in what people build when they have room to imagine again.

In the years ahead, leaders who measure wisely will look beyond immediate cost savings and focus on what their organizations can create that couldn’t have existed before.

Photo by C Bischoff on Unsplash – because some of the time we gain from using AI will free us up to work on non-AI pursuits. 

Teachers, Mentors, and the Grace That Carries Us

“There is no Frigate like a Book / To take us Lands away.”

Emily Dickinson wrote these words in her quiet room, understanding something I didn’t grasp for decades. The greatest journeys begin within.

I know her poem only because of my 11th grade AP English teacher, Mr. Cox. As a rambunctious and cocky 11th grader, would I have taken any of my “super valuable” time to read poems, sonnets, short stories, even books? No way.

But because of his work (and the work of countless other teachers along the way), I did read. A lot. I learned tons of material and information that didn’t matter to me at the time…but matter a lot today.

My focus back then was simple. Be the best student, get the highest test scores, pass as many AP tests as possible, and earn varsity letters in multiple sports. Mostly, I wanted to beat everyone else, pure and simple. It helped that I was blessed with an almost photographic memory and could recall facts and formulas with ease (sadly, not so much nowadays).

I carried that mindset into college. I loved being the student who defined the grading curve for the class. I was annoyed if I didn’t get every single point on an assignment, midterm, or final. I had an almost uncontrollable drive to outshine everyone…as if that was all that mattered.

I was completely wrong.

On the bright side, that drive and motivation made me a successful student and propelled me into my early career.

On the other hand, seeing everyone as my competition, and less as people, meant I probably missed out on a lot of fun. And lots of friendships that never happened. I was so focused on the destination that I forgot to notice who was traveling with me.

That realization connects me back to Dickinson’s frigate in ways I never expected. She saw the book as a vessel capable of carrying anyone, anywhere, without cost or permission. But what I’ve learned over nearly fifty years since high school is that I was asking the wrong question. It was never “How far can I go?” It was “Who am I becoming, and who’s helping me understand?”

My journey from that hyper-competitive teenager to what I hope is a much more caring, thoughtful, empathetic, nuanced, and life-giving person has been propelled by those same teachers I mentioned earlier, and a longer line of guides who keep showing up at the right time in my life.

I didn’t realize it then, but those books, poems, and teachers were all part of my fleet of frigates. Each one quietly helped me close the distance between knowledge and understanding, between my ambition and wisdom.

My mentors, family, and friends have all been vessels that carried me through changing seas. Some taught me to sail straight into the wind. Others reminded me that drifting for a while can be part of my journey as well. Each lesson mattered, even the ones that didn’t make sense at the time…especially those.

Over time, life has a way of sanding down our sharper edges, revealing something deeper underneath. My focus slowly shifted from being the best at something to becoming the best version of myself.

Now, when I think about Emily Dickinson’s frigate, I picture something far greater than a book. I picture a lifetime of learning, carried by the people who invested their time, wisdom, and patience in me. Mr. Cox, and others who gave freely of their time and wisdom, helped me see that the destination isn’t solely becoming the top of the class. It’s finding a profound depth of understanding, the expansion of empathy, and the ability to see beauty and meaning in small, unexpected places.

If I could go back and talk to that 16-year-old version of myself, I’d tell him the real tests aren’t scored on paper. They’re graded every day in how we treat people, how we listen, and how we show grace.

I’d tell him that the frigate he thinks he’s steering alone has always been guided by grace. The true measure of his voyage will be how much space he makes for others to come aboard.

We’re all learning to sail, carried by the steady hand of God.

We never really travel alone.

Photo by Rafael Garcin on Unsplash

When an Idea Stops Being Yours Alone

There’s a quiet moment in meaningful work when your idea begins to live in someone else. You see it in the way they talk about it. You hear it in their enthusiasm. You notice how they add their experience and their language to it until the idea carries their imprint as much as yours.

It can feel strange the first time it happens. You know the origin, but they suddenly feel the spark of the idea for themselves. That’s the moment you know your idea has begun to grow.

Real success often arrives like this, but we don’t always notice it. People begin to adopt your idea, reshape it, and eventually believe in it with a conviction that can be surprising. They explain it to others in their own voice. They defend it. They improve it. If the idea spreads far enough, some will forget where it began. Your name may fade from the origin story. That loss of attribution can sting if you hold the idea too tightly. It should feel like success instead.

Leaders have a responsibility here. Ideas rarely spread through logic alone. They spread through emotional ownership that grows when people discover a piece of themselves in the idea. When that happens, they carry the idea farther than you ever could by insisting on authorship.

A leader’s task is to create the conditions for this transfer. You offer the early shape of the idea, then invite others to step inside and help build the next version. You ask for their insight, their experience, and their concerns. You let their fingerprints gather on the surface until the idea becomes a shared creation. People support what they help to shape.

As others begin to adopt your idea, they’ll need to feel safety in their new enthusiasm. They need to know they’re not the only ones who believe in this direction. A wise leader pays attention to this. They take the people who have embraced their idea and introduce them to others who have done the same. They form new connections, helping to create a small community where confidence strengthens and courage grows. When people see others adopting the same idea, they feel validated, understood, and ready to act.

This is how ideas gain momentum inside organizations. One person sees the promise. Another begins to shape it. A third begins to feel inspired. Before long, it becomes a shared narrative. It starts with your imagination, but it continues through their belief and conviction.

Once people begin to adopt your idea, you must release it. You may or may not receive credit for it. Either outcome is acceptable.

The goal was never to build a monument to your creativity. The goal was to move the organization forward. When others bring your idea into new conversations without you, your contribution has done its job.

Your attention can return to the horizon. There’s always another idea waiting for you, another possibility that needs your curiosity, another problem that needs new framing.

Good leaders plant seeds. Great leaders celebrate when those seeds take root across the organization.

Inspired by Dr. Michael Levin’s post, h/t – Tim Ferriss

Photo by Alex Beauchamp on Unsplash – a new idea taking root and growing beyond its beginning.

The Pathways to a Rewarding Life

Finding Purpose at Every Age

From thirty thousand feet, the land below looks like a patchwork of roads and fields. Each marks a choice someone once made about where to go. Some stretch straight and steady. Others twist through hills or fade out of sight. Together they form a map of movement and direction, a living story of people who kept choosing the next road.

Life feels the same way. The routes change, but the invitation stays the same. Keep moving to find greater meaning.

The most rewarding paths often pass through three places. Serving others, staying curious, and daring to pursue new goals.

Service opens our heart. When we give to something beyond ourselves, our life expands. For the younger generation, it teaches them that purpose grows through generosity and connection. Helping a friend, joining a cause, or showing up for someone who needs encouragement builds an identity rooted in contribution. Later in life, service transforms experience into legacy. It turns lessons into guidance and presence into impact. Every act of service whispers that we still matter.

Curiosity keeps that whisper alive. It invites discovery and reminds us that wonder never expires. For young adults, curiosity shifts attention from comparison to possibility. It fuels creativity and builds resilience (because nobody said it would be easy). For those further down the road, curiosity revives joy. Learning something new, exploring unfamiliar tools, or asking deeper questions renews their spirit.

Big goals complete the trio. Ambition alone can fade, but big dreams shaped by purpose bring hope to life. For the young, bold goals turn uncertainty into motion. For the experienced, they rekindle the thrill of becoming. The thrill of pursuing. Every goal, whether to build, create, teach, or grow, reminds the soul that movement still matters. Hope rises with every goal we dare to pursue.

Many people never take these paths. Fear of failure, fear of embarrassment, fear of losing face…they each build fences where we can hide.  Quiet excuses convincing us to play small and call it wisdom.

Fear says, “Stay comfortable.” Curiosity says, “Let’s see what happens.”

When fear wins, both young and old lose sight of their forward motion. The young adult who fears being judged easily drifts into hopelessness. The older adult who hesitates to dream again slips into quiet surrender. The reasons sound different, yet the root feels the same. Fear has taken the wheel. Stagnation and hopelessness follow.

Purpose waits just ahead. It lives in the next act of kindness, the next mystery to be solved, the next dream still worth chasing.

The pathways to a rewarding life have no finish line. Every act of service, every curious step, every daring goal breathes new life into our soul.

When we explore these paths, joy and fulfillment will be our companion.

Photo by Line Kjær on Unsplash – I wonder what’s in the next valley.  Let’s go find out. 

Why Curiosity Is the New Competitive Advantage

Imagine two managers sitting at their desks, both using the same AI tool.

The first asks it to write the same weekly report, just faster. Three hours saved. Nothing new learned. Box checked.

The second uses the AI differently. She asks it to analyze six months of data and search for hidden patterns. It reveals that half the metrics everyone tracks have no real connection to success. Two new questions emerge. She rebuilds the entire process from scratch.

Same tool. Different questions. One finds speed. The other finds wisdom.

This is the divide that will define the next decade of work.

For a long time, leadership revolved around structure and repetition. The best organizations built systems that ran like clockwork. Discipline became an art. Efficiency became a mantra.

Books like Good to Great showed how rigorous process could transform good companies into great ones through consistent execution. When competitive advantage came from doing the same thing better and faster than everyone else, process was power.

AI changes this equation entirely. It makes these processes faster, yes, but it also asks a more unsettling question. Why are you doing this at all?

Speed alone means little when the racetrack itself is disappearing.

Curiosity in the age of AI means something specific. It asks “why” when everyone else asks “how.” It uses AI to question assumptions rather than simply execute them. It treats every automated task as an opportunity to rethink the underlying goal. And it accepts the possibility that your job, as you currently do it, might need to change entirely.

That last part is uncomfortable. Many people fear AI will replace them. Paradoxically, the people most at risk are those who refuse to use AI to reimagine their own work. The curious ones are already replacing themselves with something better.

Many organizations speak of innovation, but their true values show in what they celebrate. Do they promote the person who completes fifty tasks efficiently, or the one who eliminates thirty through reinvention? Most choose the first. They reward throughput. They measure activity. They praise the person who worked late rather than the one who made late nights unnecessary.

This worked when efficiency was scarce. Now efficiency can be abundant. AI will handle efficiency. What remains scarce is the imagination to ask what we should be doing instead. Organizations that thrive will use AI to do entirely different things. Things that were impossible or invisible before.

Working with AI requires more than technical skills. The syntax is easy. The prompts are learnable. Connecting AI to our applications isn’t the challenge. The difficulty is our mindset. Having the patience to experiment when you could just execute. The humility to see that the way you’ve always done things may no longer be the best way. The courage to ask “what if” when your entire career has been built on knowing “how to.”

This is why curiosity has become a competitive advantage. The willingness to probe, to question, to let AI reveal what you’ve been missing. Because AI is a mirror. It reflects whatever you bring to it, amplified. Bring efficiency-seeking and get marginal gains. Bring genuine curiosity and discover new possibilities.

Here’s something to try this week. Take your most routine task. The report, the analysis, the update you’ve done a hundred times. Before asking AI to replicate it, ask a different question. What would make this unnecessary? What question should we be asking instead?

You might discover the task still matters. Or you might realize you’ve been generating reports nobody reads, tracking metrics nobody uses, or solving problems that stopped being relevant two years ago.

Efficiency fades. What feels efficient today becomes everyone’s baseline tomorrow. But invention endures. The capacity to see what others miss, to ask what others skip, to build what nobody else imagines yet.

The curious will see opportunity. The creative will see possibility. The courageous will see permission. Together they will build what comes next.

The tools are here. The door is open. Work we haven’t imagined yet waits on the other side. Solving problems not yet seen, creating value in ways that don’t exist today.

Only if you’re willing to ask better questions.

Photo by Subhasish Dutta on Unsplash – the path to reinvention