Drifting Toward the Emotionally Anonymous

After a long day, I love brain candy.

Give me something funny, something distracting, something that asks almost nothing from me. If I accidentally learn something along the way, great. Bonus. But the goal is to let my mind relax and enjoy the ride.

So there I was, doing exactly that. Reading a Substack post about the music industry, the way you read things when you’re unwinding, when an innocuous phrase popped up.

Emotionally anonymous.

The writer was talking about AI-generated music and how the current culture around it was producing art that had all the right shapes and none of the soul. Music that sounded like music but felt like nothing.

This wasn’t just about music.

Think about the last hour you spent scrolling.

A video that made you laugh. A post that made you mad. A headline that informed you for about twelve seconds. A clever line made you nod. A song clip gave you a little lift.

Then it was gone.

Not just gone from the screen. Gone from you.

You can barely remember what you just watched. You remember the feeling, maybe. A little spark. A little hit. A small taste of something sweet.

Brain candy…but all the time.

The sensation of engagement without any connection.

Not that everything has to be deep. Some things are supposed to be brief. A joke. A smile. A beautiful moment.

But brief isn’t the same as disposable.

It feels like we’re living in a world designed to make nearly everything disposable.

Even feeling. Especially feeling.

We scroll past outrage. Beauty. Someone’s best day and someone’s worst day. A song that took three minutes to generate or a song that took thirty years of pain to write.

Our screen treats them almost the same.

Here. React. Move on.
Here. React. Move on.

A little joy. A little envy. A little anger. Some nostalgia. Maybe a little self-righteousness. A laugh.

Next.

I’m not sure what it all means, but it has something to do with attention versus memory.

I wonder if we’re training ourselves to prefer things that ask almost nothing from us, except our attention.

Things that arrive pre-approved for whatever emotional response the algorithm thinks we’re most likely to want.

Which is where Wordsworth comes in.

A strange leap…mindless scrolling to Wordsworth.

But maybe it isn’t strange at all.

He wrote that poetry “takes its origin from emotion recollected in tranquillity” (Yes, he spelled tranquility with an extra L).

What’s a recollected emotion?

It’s that song that comes on and suddenly you’re seventeen again, in a car you thankfully no longer own, with people you haven’t seen in over forty years, feeling something you thought you’d forgotten.

You’re not only remembering it. You’re back inside it.

That’s what recollection does. It transports us. In milliseconds, today’s experience reaches back and finds the first time we felt this way, the moment that wrote itself into us.

We’re not just reacting to what’s in front of us. We’re connecting to something foundational, something that helped make us who we’ve become.

That’s the opposite of what the stream offers.

The stream triggers. It harvests. It optimizes for our reaction and moves on before that feeling has anywhere to go.

Recollection goes the other direction. It reaches back, finds the root, and pulls the past into the present. You recognize something. You don’t just remember it.

Real human art has a before and after inside it.

An arc.

Something happened. Someone lived it. Suffered through it, laughed about it, misunderstood it, got it wrong, got it more right, carried it into the quiet, and then tried to make something from it.

A song. A poem. A letter. A photograph. A few lines written late at night when the house is quiet.

The best things don’t merely strike us. They return to us. They become part of who we are.

Then AI enters the room, because of course it does. AI enters every room now.

Music. Writing. Images. Speeches. Lesson plans. Poems. Emails. Stories. Birthday notes. Condolence letters.

Some of it is really good. Or at least good looking.

Smooth. Clean. Properly structured. Emotionally shaped. Technically impressive.

But sometimes nobody seems to be there.

The work has the structure of feeling but not the experience behind it.

It sounds sad but it’s never been wounded. It sounds wise but it hasn’t made life-altering mistakes. It sounds compassionate but it hasn’t loved anyone. It sounds brave but has never faced real fear.

That’s what emotionally anonymous means to me. And once I saw that phrase, I’ve started to see it a lot.

It would be simple to say AI is fake and human work is real.

That’s a clean line. It’s also not quite true.

A person using an AI tool can still be struggling with the work. Still shaping it. Pushing back. Adding their own history. Rejecting lines that sound impressive but don’t feel true. Working until the piece finally says what they were trying to say.

The presence of a tool doesn’t erase the presence of the human.

But it does raise the responsibility of the human in the loop.

There’s a big difference between asking a tool, “Make me something about this topic,” and asking, “Help me understand what I’m trying to say.”

One produces emotionally anonymous content.

The other can be part of a real human process, because the human is still leading. Still choosing. Deciding what matters. Still saying No, that’s too slick. No, that sounds like something but says nothing. No, that isn’t what I mean. Cut that. Keep this. Slow down here.

That’s not outsourcing the soul of the thing.

A pen is a tool. A typewriter is a tool. A paintbrush and camera are tools.

Tools have always changed our work. Sometimes they’ve cheapened it. Sometimes they’ve expanded it. Sometimes they’ve made the impossible possible.

The question isn’t whether a tool was involved.

The better question is whether the human surrendered the work or entered it more deeply.

Did they bring judgment? Did they bring care? Did they resist the easy version?

Did they leave fingerprints?

As people get used to receiving AI-generated content, truly human work may become harder to recognize. A picture might be dismissed as AI-generated. A carefully written essay treated as machine polished. A handmade story received with a shrug.

Did they really make that?

That little question changes something.

Someone may have poured time, discipline, revision, taste, failure, and care into a piece of work, only to have it discounted as another product of the machine.

What a strange burden to place on work that’s already hard enough to make.

Maybe our fingerprints will become more valuable precisely because they’ll become harder to fake and easier to overlook.

Maybe the rough edges will matter more. The old scars. The sentence that sounds like a real person from a real place with a real history.

The human voice will have to become more human. Less generic. Less inflated. Less smooth. Less afraid of being specific. Less afraid of carrying the marks of a life.

Because the stream won’t slow down.

The brain candy will get sweeter. The generated songs will get better. The images will get more convincing. The essays will get cleaner. The machines will become more fluent in the language of feeling.

But fluency isn’t witness. It never was.

The human has to stay in the work for more than just quality control. To preserve something the machine can’t supply. The fact that a real person was there, and it mattered to them.

I don’t want fewer tools. I don’t want people to stop making things because the machine can make an excellent version too.

But I do want us to remember the difference between a reaction and something that stays with us. Something made quickly to catch us, and something made carefully enough to keep us.

I want us to protect the fingerprints.

The hesitation. The humor. The experience.

The strange little detail nobody would invent unless they had really been there. The line that isn’t perfect but is alive.

Brain candy will keep giving us the sensation of feeling.

But the things that last will still need something more.

They’ll need recollection and witness.

They’ll need fingerprints.

Credit to Joel Gouveia, who showed me the phrase “emotionally anonymous” in his Substack piece. Something I’ve been noticing for a while but didn’t have the words to describe.

Photo by Karsten Winegeart on Unsplash – because Skittles are awesome.

The Difference Is Ten Seconds

We’ve all heard it, and many of us have said it.

A decision comes up. It sits right in front of someone. It falls within their role and their authority. And the response comes almost automatically.

“Let me check with my boss.”

Sometimes that’s wise. Alignment matters. Context matters.

That’s not the situation we’re thinking about here.

We’re thinking about the reflex. The lazy habit. The moment a leader has the ball and immediately hands it back up the chain.

“I’ll get back to you.”

“Let me confirm before we move…”

Ownership just left the room.

One instance feels harmless. But a regular occurrence starts to define the culture.

Decisions begin to climb instead of moving forward. Time stretches. Energy fades. Momentum slips away, one small deferral at a time.

Every time a leader defers a decision that belongs to them, the team hears something unspoken.

“I have the title. But I’m still waiting for permission to lead.”

There are reasons this shows up. A leader may have learned that their decisions will be second-guessed. A leader may want to avoid risk. In some cases, the habit settles in because it feels efficient in the moment.

It never is.

Leadership is not a forwarding function. Leadership is a decision function. When decisions don’t happen where they should, everything slows down.


Consider a different kind of decision environment.

Naval destroyers move through the Pacific at night. Visibility is limited. The stakes are high. Decisions carry immediate consequences.

Arleigh Burke commanded Destroyer Squadron 23 during World War II. He pushed his ships to full speed when it mattered, earning the nickname “31-knot Burke.”

He once said, “The difference between a good officer and a great officer is ten seconds.”

Ten seconds.

In that environment, ten seconds could determine who struck first and who absorbed the hit. There was no version of that moment where a commander paused to seek permission for a decision that was already theirs to make.

Burke’s point wasn’t about speed alone. It hinged on readiness.

A ten-second decision is formed long before the moment arrives. It’s shaped through preparation, and thinking clearly about what matters and what doesn’t. When the moment comes, the leader recognizes it and moves.


Most of us aren’t making decisions in the middle of a night battle at sea. We’re making decisions in conference rooms, over email, in conversations with our teams, and in small moments where direction is needed.

A customer is waiting. A team needs clarity. Our decision will either create movement or stall it.

In those moments, the difference comes down to a single response.

“Let me check.”

Or

“Here’s what we’re going to do.”

The gap between these two responses is only ten seconds. But what fills that gap, or fails to, defines the kind of leader you are.

The leaders who move in those moments aren’t guessing. They’re drawing on work they’ve already done. They’ve thought through the tradeoffs. Formed principles that guide their decisions. They understand the scope of their responsibility. They trust their preparation and their judgment.

Because of that, they don’t need to look upward for every answer. They don’t need to defer decisions that belong within their role.

They lead.

Create unnecessary delays, and uncertainty spreads. Energy drains. People begin to fill the gaps with their own assumptions.

A leader who steps forward brings clarity into the room.


The next time that familiar reflex shows up, pause for a moment and ask a better question.

Is this mine to decide?

If it is, then decide. Step forward. Move.

The distance between good and great leadership rarely shows up in dramatic events. It shows up in small decisions, repeated over time, where someone chooses to act, or chooses to wait.

Burke’s destroyers didn’t win the night by waiting for permission. They won it by being ready when the moment came.

That moment is already yours.

Ten seconds. Make them count.

Photo by Hayrunnisa Görgülü on Unsplash

When an Idea Stops Being Yours Alone

There’s a quiet moment in meaningful work when your idea begins to live in someone else. You see it in the way they talk about it. You hear it in their enthusiasm. You notice how they add their experience and their language to it until the idea carries their imprint as much as yours.

It can feel strange the first time it happens. You know the origin, but they suddenly feel the spark of the idea for themselves. That’s the moment you know your idea has begun to grow.

Real success often arrives like this, but we don’t always notice it. People begin to adopt your idea, reshape it, and eventually believe in it with a conviction that can be surprising. They explain it to others in their own voice. They defend it. They improve it. If the idea spreads far enough, some will forget where it began. Your name may fade from the origin story. That loss of attribution can sting if you hold the idea too tightly. It should feel like success instead.

Leaders have a responsibility here. Ideas rarely spread through logic alone. They spread through emotional ownership that grows when people discover a piece of themselves in the idea. When that happens, they carry the idea farther than you ever could by insisting on authorship.

A leader’s task is to create the conditions for this transfer. You offer the early shape of the idea, then invite others to step inside and help build the next version. You ask for their insight, their experience, and their concerns. You let their fingerprints gather on the surface until the idea becomes a shared creation. People support what they help to shape.

As others begin to adopt your idea, they’ll need to feel safety in their new enthusiasm. They need to know they’re not the only ones who believe in this direction. A wise leader pays attention to this. They take the people who have embraced their idea and introduce them to others who have done the same. They form new connections, helping to create a small community where confidence strengthens and courage grows. When people see others adopting the same idea, they feel validated, understood, and ready to act.

This is how ideas gain momentum inside organizations. One person sees the promise. Another begins to shape it. A third begins to feel inspired. Before long, it becomes a shared narrative. It starts with your imagination, but it continues through their belief and conviction.

Once people begin to adopt your idea, you must release it. You may or may not receive credit for it. Either outcome is acceptable.

The goal was never to build a monument to your creativity. The goal was to move the organization forward. When others bring your idea into new conversations without you, your contribution has done its job.

Your attention can return to the horizon. There’s always another idea waiting for you, another possibility that needs your curiosity, another problem that needs new framing.

Good leaders plant seeds. Great leaders celebrate when those seeds take root across the organization.

Inspired by Dr. Michael Levin’s post, h/t – Tim Ferriss

Photo by Alex Beauchamp on Unsplash – a new idea taking root and growing beyond its beginning.

The Day We Visited the Taj Mahal and Never Saw It

There are certain destinations in the world that feel larger than life. The Taj Mahal is one of those places. For many travelers, seeing it with their own eyes is a once-in-a-lifetime moment.

We were finally there. We had made it to Agra. All that remained was to step inside the gates and witness the iconic white marble glowing in the sun.

Only one problem.

There was no sun. There was no white marble. There was no Taj Mahal.

There was only fog.

We woke that morning filled with hope. The rooftop restaurant gave us a commanding view of… absolutely nothing. We stared into a wall of haze, sipping coffee and laughing at the absurdity of our timing. Surely the fog would lift. Surely the Taj Mahal would reveal itself.

Our guide, Kuldeep, assured us everything would be fine. He had led more than 500 tours of the Taj Mahal. He knew everything there was to know about its history and its beauty. We boarded our bus, grabbing our special cloth bags with a picture of the Taj printed on them. These were designed to hold the single water bottle we were allowed to bring inside the property. And we set off with excitement.

Fog. All the way there. Fog in the parking lot. Fog at the security lines. Fog as we walked the long approach toward the main viewing area. Each time Kuldeep stopped to point out an “excellent vantage point,” we nodded with wide eyes, imagining the magnificent structure hidden somewhere in the mist.

We took photos pointing at the picture on our water bottle bags. That was the only Taj Mahal available to us from any vantage point.

As we walked toward the building, we eventually reached the outer wall and finally saw something. White marble appeared just a few feet above our heads. Then the stone vanished again into the haze. The grand dome. The sweeping arches. The delicate inlays. All shrouded in fog.

We were standing beside one of the wonders of the world and could only see a sliver of it.

Our group laughed so much that day. Not because we had traveled halfway around the world only to miss the view. We laughed because we were sharing something unforgettable and slightly ridiculous. We were experiencing a story that would last much longer than a postcard-perfect photograph.

Kuldeep shook his head with disbelief. In all his tours, he had never experienced this. He told us we were a very select group of visitors who could claim something few on Earth could say. We visited the Taj Mahal, but we have never actually seen it.

He was right. I still have never seen the Taj Mahal in person.

The destination was never the prize

You might think this would be a disappointment. But when I look back on that trip, the fog made everything richer.

The destination was never the prize. The people were.

We shared meals and conversations and inside jokes. We tried foods that were new to us. We navigated chaos and beauty side by side. We saw India’s contrasts and colors and kindness. We saw devotion expressed in temples and marketplaces. We saw how history and modern life can exist on top of each other without barriers.

The Taj Mahal is extraordinary. I would love to see it someday with clear skies and a rising sun. Yet I already have what I came for.

When I think about all the amazing places I have been blessed to visit, a pattern appears. I never say, “Remember when we saw that famous landmark.” I say things like:

– Remember how we got lost trying to find it?
– Remember the tiny restaurant we discovered afterward?
– Remember the guide who became a friend?
– Remember that amazing gelato place in the middle of nowhere?

I have my memory of that rooftop breakfast. I have the echo of laughter on the bus. I have the photos of my family and friends pointing to a water bottle bag as if it were the crown jewel of Indian architecture.

The world is full of wonders. But relationships are the wonders that stay with us.

The real bucket list

If someday I return to the Taj Mahal and finally see it, I’ll smile and take it in. But I know the picture etched into my heart is already complete. It’s filled with faces and voices and laughter. It has the beauty of our shared experience.

Checklists are fine for airplanes. But our lives deserve something better.

The best adventures can’t be captured by a camera or a perfect view. What lasts are the relationships made stronger by shared surprises, setbacks, and moments of wonder.

This story, fog and all, remains one of my favorites.

Photo by Mark Harpur on Unsplash showing the majestic beauty of the Taj without fog. 

The photos below are mine showing what we actually saw.  Unfortunately, the amazing water bottle bag photos are stored on a drive I can’t see…a little bit like that morning in Agra more than a decade ago.    

The Mirage of Strategic Clarity

Strategic Planning That Can Survive Reality

It was the second day of a two-day strategic planning retreat. Revenue projections stretched across the screen. The CFO walked through all the assumptions in his spreadsheet. Customer acquisition costs will flatten, churn will improve by two points, and the new product will capture eight percent market share within six months.

Everyone nodded along, acting as if these forecasts represented knowledge rather than elaborate guesses built on dozens of assumptions, any one of which could be wrong.

Three months later, a competitor launched an unexpected feature. Customer behavior shifted. The CFO’s projections became relics of a reality that never existed. The entire strategic planning process had been built on an illusion.

What we pretend to know

In his 2022 memo The Illusion of Knowledge, Howard Marks explored how investors mistake confidence for clarity. He began with a line from historian Daniel Boorstin:

“The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.”

Leaders face a brutal paradox. Boards expect forecasts. Teams want confidence. Investors demand projections. The machinery of leadership demands certainty.

So, we build elaborate forecasts and make decisions based on assumptions we know to be fragile. We treat detailed guesses as facts.

Physicist Richard Feynman once said, “Imagine how much harder physics would be if electrons had feelings.” Electrons follow discrete laws, unlike people. People innovate, resist, panic, and occasionally do something amazing nobody saw coming. Competitors behave differently than our models assume. Markets shift for reasons we never thought possible.

Marks describes forecasting as a chain of predictions. “I predict the economy will do A. If A happens, interest rates should do B. With interest rates of B, the stock market should do C.” Even if you’re right two-thirds of the time at each step, your chance of getting all three predictions correct at once is only about thirty percent.

Leadership forecasts work in a similar way. We predict customer adoption rates. If adoption hits those numbers, we’ll need a certain operational capacity. With that capacity, we can achieve specific margins. Those margins will attract investment.

Each assumption depends on the previous one. The chain is only as strong as its weakest link.

The tools we trust

Walk into any strategic planning session and you’ll likely encounter two frameworks treated as gospel:

-SWOT analysis (strengths, weaknesses, opportunities, and threats)

-SMART goals (specific, measurable, achievable, relevant, and time-bound).

Business schools teach them. Consultants recommend them. Leaders deploy them with confidence. Each relies on assumed knowledge that may not exist.

A SWOT analysis claims to know which possible developments count as opportunities versus threats. It’s a snapshot of assumptions masquerading as strategic insight. An opportunity exists only if you can identify it, execute against it, and do so before circumstances change. The framework provides no way of acknowledging uncertainty.

SMART goals often confuse precision with accuracy. “Increase market share” becomes “increase market share in the Northeast region from 12% to 15% by Q4 2026.” It sounds specific, and therefore rigorous. It’s easy to be precise about something unpredictable.

And how do we know a goal is achievable? We make assumptions about resources, market conditions, and competitor behavior, then write a goal that treats our assumptions as facts.

Both frameworks serve a valuable purpose. They force structured thinking. But they also seduce leaders into believing they know more than they do.

What should we do instead?

To be clear, this isn’t an argument for abandoning planning. Organizations need direction, priorities, and coordinated action. The question is how to plan in ways that acknowledge what we can’t know while still making decisive progress.

A better path involves changing how we plan and how we talk about the future.

Distinguish between direction and destination. Amazon knew it wanted to be “Earth’s most customer-centric company” without knowing exactly what that would look like in year ten. “We’re moving toward increased automation” carries more truth than “we’ll reduce costs by seventeen percent by Q3 2026.” The first creates direction. The second creates false precision.

Separate what you know from what you assume. Customer complaints increased forty percent this quarter. That’s knowledge. Saying the trend will continue is extrapolation. Predicting that fixing the issue will increase retention by five points is speculation. Present plans that show what you know, what you’re inferring, what you’re assuming, and what you’ll do if you’re wrong.

Build optionality into everything. Create strategies that work across multiple futures. Hire people who can do, or think about, more than one thing. Build modular systems with flexibility in mind. Create decision points where you can change course.

Use familiar tools differently. Run a SWOT analysis, then list three ways each opportunity might fail to materialize. Write SMART goals, then document the assumptions those goals depend on and how you’ll adapt if they prove incorrect.

Here’s a concrete example. You’re deciding whether to build a new product line. The traditional approach creates a detailed business case with market projections and revenue forecasts. You present it. People debate assumptions. A decision gets made.

An alternative approach defines what success means, then identifies what must be true to achieve it. You sort those conditions into things you can validate quickly, things you can validate over time, and things you can validate only much later. Stage investments to match the timing of the validations, rather than an arbitrary quarterly schedule.

The difference in these approaches is critical. In the first, the business case pretends to represent knowledge. In the second, it becomes a set of hypotheses to test over time.

The harder path

Amos Tversky observed, “It’s frightening to think that you might lack knowledge about something, but more frightening to think that, by and large, the world is run by people who have faith that they know exactly what’s going on.”

We select leaders for their ability to project confidence about an unknowable future. We reward decisiveness over doubt. Then we wonder why strategies fail when reality diverges from our projections.

Most of us live in this system. We’ve built organizations that demand the illusion of knowledge.

Real leadership creates organizations resilient enough to find answers as circumstances unfold. It builds teams that can adapt rather than simply execute a plan written many months ago.

When did you last change a forecast because reality diverged from your assumptions?

When did you last reward someone for identifying that a plan was failing?

Start small. Pick one decision where you can be explicit about uncertainty. Structure one investment to test assumptions instead of betting on a forecast. Have one conversation where you separate what you know from what you’re guessing.

Plan in ways that acknowledge uncertainty and position your organization to learn. Lead with confidence about principles while staying adaptable around specifics. Build organizations that can adapt when reality diverges from the plan.

Because it will. The measure of leadership lies in how well your culture can face that truth.

The CFO’s spreadsheet was never the problem.

The illusion that it represented knowledge was.

Photo by Michael Shannon on Unsplash