I’m Not That — What You’re Not Might Be Holding You Back

Sometimes the hardest limits aren’t what we believe we are…but what we’ve decided we’re not.


Leader: I’m hitting a wall. No matter how hard I try, something’s stuck.
Coach: Where?
Leader: Connecting with my direct reports. The one-on-one meetings. All the details. I’m just not wired for any of it.
Coach: You sure?
Leader: I’ve never been good at connection. I’m not super technical. I’m not touchy-feely. I’m not a detail person.
Coach: Sounds like you’ve got your “not” list down cold.
Leader: Isn’t that just self-awareness?
Coach: Could be. Or maybe you’re protecting yourself with that list.
Leader: I’m not trying to be someone I’m not.
Coach: Are you avoiding someone you could become? What if the growth you’ve been chasing is on the other side of “I’m not”?
Leader: What if I do all that work and don’t like what I find?
Coach: Then you’ll learn something real. But what if you find a strength you didn’t know you had?
Leader: That feels like a stretch.
Coach: Growth usually does.


“Ego is as much what you don’t think you are as what you think you are.”
Joe Hudson

We usually spot ego in people who overestimate themselves. Their arrogance and swagger enter the room before they do.

But ego has a quieter side. It hides in the limits we quietly accept. Not in who we think we are, but in who we’ve decided we’re not.

“I’m not technical.”
“I’m not good at details.”
“I hate public speaking.”

These negations, the things we distance ourselves from, might feel like declarations of strength and clarity.

But often they are boundaries we’ve unconsciously placed around our identity. Once we’ve drawn these lines, we stop growing beyond them. They protect us from challenges, discomfort, and the hard work we know will be required.

Leaders who define themselves by what they aren’t often:

-Avoid feedback that challenges their identity.

-Miss chances to adapt or grow.

-Choose the path of least resistance.

-Struggle to connect with different types of people.

-Dismiss skills they haven’t developed (yet).

If you’re feeling stuck, ask yourself:

-What am I avoiding by saying, “I’m not that”?

-What am I protecting by holding on to that story?

-What might open up if I let it go?

Sometimes the next chapter of growth begins not with a new strength, but with a willingness to loosen our grip on the stories we tell ourselves.

If you want to grow as a leader—or help others grow—it’s not enough to ask, “Who am I?”

You also have to ask, “What am I willing to become?”

Photo by Amir Mortezaie on Unsplash

Progress Beats Perfection

Too often, teams spend endless hours preparing, refining, and perfecting—only to stall before real work begins. In this post, we explore why starting matters more than perfecting, and how progress—however imperfect—moves us forward when perfection holds us back.

Ready, Aim, Aim, Aim, Aim…

It feels less risky to just keep aiming. After all, once you fire, that metaphorical bullet is gone. You can’t take it back.

But if we spend all our time aiming and never actually fire, nothing gets done.

Even worse, the constant cycle of preparation builds stress and anxiety. Teams begin to feel the weight of endless discussions—about what we’re aiming at, how we’re aiming, which methodologies to use, and why aiming itself feels so overwhelming. Meetings start to focus on the aiming process.

Meanwhile, the work sits untouched, and pressure continues to build. Time marches on. Deadlines loom ever closer.

In the pursuit of the perfect solution, we lose sight of the real goal: progress.

We obsess over the “best” approach, the most thorough analysis, the fully optimized plan. We begin documenting the aiming process as if it were the actual deliverable. And in the process, we forget the tasks we were meant to complete.

While chasing perfection, we miss the opportunity to deliver something good, something useful, valuable, and real.

“The way to get started is to quit talking and begin doing.”

Walt Disney

Call it version 1, a prototype, a pilot program, or a minimum viable product. If perfection keeps us from taking the first step, the process is no longer serving its purpose.

Progress beats perfection every time.

Photo by Norbert Braun on Unsplash – Like the baby sea turtle, we don’t need to know every step of the journey before we start. The important thing is to move in the right direction, and let the momentum carry us forward.

Permission to Conclude – and Get Started

A friend called recently. He’s been running his own business successfully for over a decade. Things are going well, really well.  That’s why he reached out.

He wanted to talk through some ideas. Usually when I get these calls, it’s because a business owner is thinking about making a major change.  Maybe selling, maybe acquiring another business, maybe just trying to get unstuck from a rut. But this wasn’t that kind of conversation.

He explained that his team is doing great work. His own role had evolved into mostly business development and handling occasional fire drills. Lately, there haven’t been many fires. The business is running so smoothly that, for the first time in years, he has time on his hands. Unexpected free time.

That’s usually a good thing, right?

He thought so too at first. He ramped up his business development efforts (always wise to add growth fuel to a business), and then he did something else.  He stepped back and watched. Observed. Assessed.

For the first time in a while, he was able to look at the processes and tools his company uses with a fresh set of eyes. The eyes of an outsider.

That’s when he saw the gaps.

Not because things were falling apart. But because, with a little perspective, he realized how much better things could be. He saw inefficiencies, opportunities for automation, outdated systems, and new tools that could transform how they operate.

His brain lit up. Ideas started flowing. He made lists. And more lists. He started thinking through what needed to change, planning what to build, what to retire, and how to bring the team into the improvement process.

That’s when he called me.  Not for help solving the problems, but because he suddenly had too many ideas and plans.

He’d become overwhelmed by the possibilities.

So, I asked him: What would it take to give yourself permission to conclude the brainstorming, the planning…and begin?

He paused.

As the boss, no one else was going to tell him to stop generating ideas and to start work on executing them. There’s no urgent deadline forcing a decision. No one asking for a status update. The machine is humming along, profitably. But he can see how much more potential is just sitting there waiting to be tapped.

We didn’t talk about his ideas or operations at all. We talked about how to decide. How to identify the vital few initiatives that would make the biggest difference. How to involve his team. How to get moving.

We talked about starting, and how starting builds momentum.

Our brains love ideation. There are no limits, no constraints. It’s energizing to imagine improvements, design new systems, and sketch out possibilities. We feel smart. We feel alive.

But our minds? They get restless. We lie awake at night, spinning. We second-guess ourselves. We get caught in the loop of “what if” and “maybe later.”

That’s where permission to conclude enters the picture.

It’s the quiet decision that says: “I’ve thought enough. I’ve explored enough. I may not have a perfect plan, but I have enough to begin.”

It’s the green light we must give ourselves.  To start, to build, to test, to course-correct.

It’s a commitment. Not to perfection, but to movement.

To gain clarity through execution. To action that reveals what thinking alone cannot.

If you find yourself spinning with ideas, take a deep breath.

Give yourself permission to conclude.

And start.

Photo by Isaac Mugwe on Unsplash – the rider has no idea what lies ahead…only guesses, maybe some visualization of what could be lurking around that dark corner. The only way to find out is to start and figure it out along the way.

h/t – I learned about the concept of the “vital few” over 20 years ago from MAP Consulting. A simple yet powerful realization that we can only work on a few things at any one time. Choose the vital few, work on them, then move to the next set of vital few items after that.

When Fires Become the Work

Ask someone how their day went, and odds are, they’ll say, “Busy.”

Dig a little deeper, and you’ll hear about the fires they had to put out, the urgent requests from their boss, or the upset customers they had to talk in off the ledge. Everyone’s racing from task to task, reacting to whatever pops up next.

What you don’t hear—at least not often—is someone saying, “Today I worked on our 30-day goals,” or, “I spent the afternoon exploring how AI might streamline our operations,” or, “I studied what our competitors are doing better than we are.”

Most people are caught in an infinite response loop. The big questions get pushed to tomorrow, especially if the boss isn’t asking about them anyway. And often, he’s just as busy reacting to his own list of urgent problems.

Response mode is easy. You don’t have to choose what matters most. Just deal with what’s in front of you. There’s no time for stepping back, rethinking the process, or preventing tomorrow’s fires today. You stay busy. That way, you can tell yourself you’re still needed.

And when the day ends, you can point to everything you handled and feel like you earned your paycheck.

But the real questions are:
Did you move any of your monthly, quarterly, or annual goals forward?
Do you even know what they are?

For many, the answers are no and definitely no.

Working in the business is the default. It’s safe and familiar. It keeps your hands full.

Working on the business is different. It takes time, thought, and courage. It means facing questions without clear answers. It means exploring new tools, unlearning old habits, and imagining better ways to serve your customers.

No fires today? Is your boss on vacation? Sounds like an easy day.

But if no one thinks about what’s next, if no one is asking what should change or improve, and if no one is steering the ship, that ship will eventually drift. Maybe into a storm. Maybe into the rocks.

And no one will notice until it’s too late.

So, ask yourself:
Are you steering, or just responding?

Side note: These questions apply outside of work. If we’re not actively steering in our personal lives, we can just as easily find ourselves in a storm we could have avoided, running aground on some rocks, or drifting aimlessly out to sea.

Photo by Amir Saeid Dehghan Tarzejani on Unsplash

The Shades Are Down – Reflecting on Anthony de Mello’s Parable

Tim Ferris has a weekly newsletter – 5 Bullet Friday.  In last Friday’s update, he highlighted a quote from The Way to Love, by Anthony de Mello.  This post isn’t related to that quote (although it could be).  It’s based on the rabbit hole I dove into, reading other parts of the book.  Right out of the gate, de Mello offers a short parable that’s simple at first glance but goes deeper the longer you sit with it.

“A group of tourists sits on a bus that is passing through gorgeously beautiful country, lakes and mountains and green fields and rivers. But the shades of the bus are pulled down. They don’t have the slightest idea of what lies beyond the windows of the bus. All the time of their journey is spent in squabbling over who will have the seat of honor in the bus, who will be applauded, who will be well considered. And so they remain until the journey’s end.”

It’s not a long parable, but it says a lot.

We are each on this ride.  This one journey through life. And all around us is beauty: the people we love, small joys, the smell of fresh rain, a child’s laughter, songbirds chirping right outside our window, the warmth of a good cup of coffee in the morning. 

But our shades are down. We don’t see any beauty, because we’re too busy with things that don’t matter.

We’re measuring. Comparing. Ranking. Arguing about position, prestige, attention. Scrolling, reacting. Meanwhile, the scenery goes by. Gorgeous, wild, and fleeting. We barely glance out the window.

What struck me about de Mello’s story wasn’t the travelers’ arguments.  It’s the view that was always there. The view never stopped being beautiful. The issue wasn’t the lack of beauty. The issue was where they were looking.

This parable is a quiet reminder to lift the shade. To let in the light. To remember that it’s not about getting the “best seat on the bus.” It’s about not missing the view.

So today, maybe take a breath. Look around. Listen a little longer. Smile at someone. Appreciate a small thing that usually passes by unnoticed.

Another of de Mello’s insights that’s in line with his parable:

“The most difficult thing in the world is to listen, to see. We don’t want to look, because if we do, we may change. We don’t want to look, because we may discover that the world is not what we thought it was.”

Sometimes the shades stay down not because we’re distracted, but because we’re afraid. If we truly see what matters, we might have to stop chasing things that don’t. We might have to let go of the version of ourselves that depends on being applauded or admired or seen in a certain way.

But what if that’s the invitation? Not to force ourselves to change, but to wake up to what’s real in our lives. To notice the world again. To feel the wonder again.

The awareness de Mello points to is freeing, like the child’s creativity in my previous post.

It’s the kind of awareness that reminds us we’re not stuck in the noise unless we choose to be. We can pull up the shade. We can look.

Because the ride is short. The view is worth seeing. 

And in that beauty, we can see we are never really far from joy.

Photo by Eiliv Aceron on Unsplash

Creating Like Children

When you watch a five-year-old, a ten-year-old, even a twelve-year-old create, you see what unfettered creative freedom really looks like. Whether it’s a drawing, a Lego tower, or a clay sculpture, they throw themselves into the process with joyous abandon. In their mind, they can see clearly what they’re making. They know why they’re making it. And there’s almost always a story behind it.

They aren’t self-conscious. They aren’t trying to impress anyone. Sure, they like to show their creations to parents, grandparents, and teachers.  But their motivation isn’t just about approval. It’s about expression.

Most children are free from the baggage of expectation. They don’t wonder if what they’re making is good enough. And when they finish, they move right on to the next thing. Their self-worth isn’t tied to the outcome. The value of the work comes from their own perspective, not from what others think.

But around age thirteen (sometimes earlier) things change.

After years of chasing approval, learning the “right” way to do things, being graded and corrected by well-meaning adults, something fundamental happens. Their freedom to create without judgment slowly gets buried. Doubt takes root. Worry about what others might think starts to shape their process. Fear of looking foolish holds them back.

And as the years pass, it only gets worse.

Tell someone you’re going to take up oil painting, stained glass, sculpture, or any new creative pursuit as an adult, and they’ll likely have two reactions: a polite smile of encouragement, and quiet skepticism that anything worthwhile will ever come of it.

Starting something creative as an adult feels strange. It’s outside the bounds of what “normal” people do. It’s far easier to stay in line, avoid looking foolish, and sidestep the discomfort of being a beginner again.

But we are all beginners at birth. Even the rare prodigies had to take their first step (the one that happens long before we see the gifted 5-year-old who can play a piano concerto). For the rest of us, every new skill—whether it’s creative, practical, or professional—requires courage, repetition, failure, and patience.

I’ve learned that when I let go of expectations (not easy) and stop worrying about looking foolish (also not easy), the magic happens. With this new frame of reference, trying something new, something creative, or something unfamiliar, brings a new energy having nothing to do with the outcomes.

It doesn’t seek approval or chase productivity. It simply opens the door to wonder—something we often unlearn as we grow older.

I’m lucky. I get to spend time with my grandchildren, who remind me what fearless creativity looks like. They show me that learning and creating, and the fun we have along the way, are all that matters. 

Maybe we all need a little more of that. 

To create like children again.

Photo by pine watt on Unsplash

Resist the Rut

It’s easy to fall into the rut.

To assume that delays are normal.
That long lead times are just “the way things are.”
That bureaucracy is an immovable force we’re all meant to quietly and endlessly orbit.

But here’s the question we should be asking:
Does something really take months to get done…or is that just the rut talking?

Ruts are sneaky. They dress up as policies, forms, regulatory frameworks, meetings, approvals.

They start small.  Maybe with one postponed decision or an overcautious email.  Before long, they’re a deep trench. One that feels safer to live in than escape.

Some processes do require time. Some decisions need careful research and thoughtful consideration.

But not everything takes as long as we pretend.  And if we’re being honest, we often lean on red tape as a crutch. To justify inaction, to mask fear, to cover for indecision, to avoid risk. Maybe to avoid the work altogether.

We say things like:

-“That’s how our system works.”

-“These things take time.”

-“We’ll have to check with Legal.”

-“I’m waiting on approvals before I can move forward.”

But what if we stopped waiting?

The 10 Million Dollar Question:

If you or your organization were promised $10 million the moment this project is completed—this thing you’re currently delaying—how long would it actually take to finish?

-How focused would you suddenly become?
-How many hurdles would get knocked out of your way?
-How quickly would meetings be scheduled, decisions made, and steps taken?

If your answer is “much faster,” then the rut is running the show. You’re not stuck. You and your organization are settling for the slow lane.

What if we challenge the assumptions about how long things should take?

What if we stop admiring and massaging the problem and started solving it?

What if we stop delegating or offloading the issue to another department, and just fixed it ourselves…today?

Organizations that resist the rut move faster. They ask better questions. They take the time to consider how to eliminate hurdles. They focus on outcomes, not just process. They know when structure helps, and when it hinders. They trim what’s unnecessary and protect what’s essential.

This isn’t about being reckless. It’s about refusing to be lulled into complacency. It’s about bringing urgency back to the table.

It’s about remembering that progress often begins with someone brave enough to say: “Why not now?”

If you’re feeling stuck, ask yourself:
-Are you really bound by rules and timelines? Or just by a habit of delay?

Resist the rut.

Challenge the default.

Challenge the impossible and make it possible.

Push for better.

It might take less time than you think.

h/t – my colleague, Jacob Smith.  An extremely productive and prolific software development manager who regularly challenges the default and always pushes for better.

Photo by Towfiqu barbhuiya on Unsplash

The Work Before the Work

Everyone loves the big idea. The bold plan. A strong vision of what can be.

It’s easy to get excited about an amazing result.  A finished project, a better version of ourselves, a breakthrough moment. But big plans mean nothing without the tools and materials to carry them out.

Goals and aspirations get a lot of attention.  Preparation, usually not so much. 

Preparation isn’t glamorous. No one sees the early mornings, the quiet practice, the reading, the repetitions, the small decisions and adjustments that come from thinking deeply about how to be better. But that’s where everything starts. That’s the real work.

You can’t build a tower by imagining the top floor. You start by stacking bricks. And before that, you must gather the bricks. Along with mortar. Along with the tools to lift, cut, measure, and shape. That’s what preparation is.  Gathering what you’ll need to be ready when it’s time to build.

This applies to everything in life.

Want to be a better leader? Prepare by learning how to listen, how to stay calm and think under pressure, how to help your team to be their very best.

Want to level up at work? Prepare by always sharpening your skills, staying curious, looking for problems that need solutions, becoming someone your team can rely on.

Want to be a better friend, spouse, or parent? Prepare by learning to listen, to be present, and to lead with patience and love.

Want to face hard times with strength? Prepare by choosing the hard things before they choose you.

Don’t wait for life to demand something from you before you get ready. Always prepare so you will be ready.

Ask yourself:
-What materials am I gathering?

-What tools am I building?

-What productive habits am I forming when no one’s looking?

Preparation isn’t just a phase. It’s a mindset. A lifestyle. 

You’re either gathering bricks—or you’re preparing to fail.

Because in the end, you won’t rise to the level of your ambition. 

You’ll fall to the level of your preparation.

h/t – my friend Pete Hilger as we were discussing how to get building supplies to a rural Guatemalan city for a medical facility build project.  He tossed out the line, “You can’t build a tower without first gathering a lot of bricks and mortar.”

Photo by Peyman Shojaei on Unsplash

Starting is the Hardest Part

The blinking cursor on a blank document. The empty stretch of land where you’ll soon be building a shop. The new web application your company wants to develop that will revolutionize your industry. These are just a few examples of standing on the edge of something new, something important, yet feeling completely unsure of where to begin.

You might have a vision of the final result—the finished document, the completed shop, the fully functioning app. But that doesn’t mean you know how to get there.

It’s easy to get lost in the variables and the endless possibilities. What if I make the wrong decision? Are there more resources out there? What do other people think? Should I read more articles? Watch more videos? Seek more advice? What if I mess it all up?

In every case, the hardest part is starting.

It’s taking that first step. Writing the first sentence. Sketching out the first screen of an app. Nailing the first stakes into the ground—the ones you’ll attach a string to, so you can visualize where your new shop will go.

It’s a commitment to action over hesitation. A moment of bravery that marks the beginning of making something real.

An amazing thing happens when you start. Your mind shifts from a place of endless “what-ifs” to a place of positive motion. You begin to focus on the next steps and real solutions. All the challenges you imagined before starting—that, in many cases, won’t even come to pass—are forgotten. The path ahead becomes clearer, and each small step forward makes your next decision easier.

Does this mean everything goes perfectly after you start? Of course not. You’ll make mistakes, adjust, learn, and pivot along the way.

But here’s where starting becomes crucial: it provides a tangible foundation. It gives you something to measure against, something to refine, something to edit. You might completely change your initial idea, but you wouldn’t have discovered the need to change if you hadn’t started.

Starting is hard, but it’s also the most important part.

Take the first step, even if it feels uncomfortable. You’ll learn more from those first few steps than you will from standing still…wondering what might happen.

Once you start, momentum kicks in. And from there, the possibilities are endless.

Photo by Jon Tyson on Unsplash

Busy Isn’t the Problem…Ineffectively Busy Is

Almost everyone claims to be busy. Many will even describe their endless to-do list—what they’ve done, what they’re doing, and what’s next—justifying their busyness.

Lots of articles explore different types of busyness. One that stands out for me, Busyness 101: Why Are We SO BUSY in Modern Life?, lists the following types:

-Busyness as a badge of honor and trendy status symbol

-Busyness as job security

-Busyness as Fear of Missing Out (FOMO)

-Busyness as a byproduct of the digital age

-Busyness as a time filler

-Busyness as a necessity

-Busyness as escapism

The last one stands out to me: busyness as escapism.

When we’re constantly busy, we get to avoid the hard things in life. No time to reflect on priorities. No time to find smarter ways to work. No time to focus on meaningful goals…ours or our organization’s.

Busyness lets us sacrifice our other responsibilities. We convince ourselves that our sacrifices are necessary, without questioning what they truly cost us or those around us. And we tell ourselves that once we’re “less busy,” we’ll focus on the important things we’ve been neglecting. The problem? We rarely become “less busy” (at least, from our perspective).

But the busiest effective people operate differently. These individuals aren’t just busy for the sake of it.  They work with intention, with purpose.  They prioritize. They seek smarter ways to work. They focus on meaningful goals rather than just checking off task lists. 

These are the people who not only get things done but get the right things done. And they do it faster than everyone else. Why? Because they’re too busy to be distracted by nonsense and trivialities. They tackle the big things first, and often, the smaller things take care of themselves.

When I managed large organizations, I valued these employees the most. They weren’t just productive, but they were leaders.  They inspired everyone around them to be more effective. Whenever a new project or opportunity arose, I sought them out. I knew they’d prioritize the new project well and deliver great results.

The difference between being busy and being effectively busy comes down to mindset. The most productive people don’t just fill their days.  They own them.

Next time you catch yourself saying, “I’m so busy,” pause and think. Are your tasks productive and effective, or just occupying your time? 

You may find that you’re not as busy as you thought.

Photo by Anna Samoylova on Unsplash…my eye is on the girl in pink who’s walking away from the rope (I bet you didn’t notice her at first)