We turn it over in our head. We ask a few more questions. We look for one more data point. We check with another person whose opinion we respect. We wait for the timing to feel right.
And still, we hesitate.
We tell ourselves we need more information. More time. More certainty.
Indecision usually grows from very human places. Fear of being wrong. Fear of being blamed. Fear of choosing a path that can’t be undone. Fear of embarrassment.
Add decision fatigue to the mix and postponement starts to feel reasonable.
Meanwhile, the cost of waiting accumulates quietly. Teams stall. Momentum fades. Confidence erodes. What began as a thoughtful pause turns into drift.
Most leadership decisions are made without perfect information. Progress rarely waits for certainty.
So, what is our hesitation really telling us?
Sometimes, it’s a clear no. A request pulls us away from what matters most. We don’t like what we see, but we’re not sure why. Maybe a partnership doesn’t sit right with our values. In these moments, extended thinking isn’t searching for clarity. It’s searching for a way to explain our decision.
Other times, we hesitate because the decision stretches us. It introduces uncertainty. It raises our visibility. It asks more of us than we feel ready to give. Growth decisions usually feel uncomfortable before they feel right.
At some point, the data stops improving and the waiting stops helping.
Start small. Take a step that tests the decision rather than locking it in. Forward motion reveals new information…something thinking alone can’t.
A decision that turns out to be wrong isn’t failure.
It’s feedback.
And feedback points us toward our next decision.
“Whenever you see a successful business, someone once made a courageous decision.” — Peter F. Drucker
Photo by ChatGPT’s new image generator, which is way better than prior versions of the tool.
In sales, there’s an old saying that has echoed through offices and training rooms for decades.
Always be closing.
It’s meant to keep the salesperson focused on their end goal. Keep the deal moving forward. Stay alert to opportunity. Maintain momentum.
Over the years, I’ve come to believe leaders need a different version of that advice.
Always be coaching.
As a leader, your mission is to develop the people who will come after you. You lift others through quiet, daily work that helps them grow. Your job is to bring out the best in yourself and in the people who will eventually step into your role. Coaching drives growth and keeps it moving forward.
Coaching your team is a way of saying, “Your future matters to me.” Coaching your children says, “I believe you have more inside you than you can see today.” And coaching yourself acknowledges the simple truth that growth must continue throughout life, especially for the leader.
Great coaches do more than explain ideas. They create space for practice. They help others turn new knowledge into muscle memory. They offer challenges sized just right for the moment. They ask questions that change how a person thinks about a problem. They reveal a new angle or a new path forward when something feels unsolvable.
Coaching takes learning to the next level. You learn something. You put it into practice. Then you pass it on. Teaching anchors the lesson. It deepens the insight. It turns wisdom into a gift you can hand to others.
Coaching doesn’t require perfect knowledge. It requires humble generosity. Share the insight you gained from yesterday’s challenge. Share the questions that helped you see an issue more clearly. Share the perspective that lifted your confidence when you needed it most.
Leadership is a relay. Someone handed the baton to you. One day you’ll hand it to someone else. The best leaders prepare the people who will run ahead long after they’ve finished their leg of the race.
Who have you coached today? This week? This month?
This is your responsibility. Your opportunity. Your mission.
From thirty thousand feet, the land below looks like a patchwork of roads and fields. Each marks a choice someone once made about where to go. Some stretch straight and steady. Others twist through hills or fade out of sight. Together they form a map of movement and direction, a living story of people who kept choosing the next road.
Life feels the same way. The routes change, but the invitation stays the same. Keep moving to find greater meaning.
The most rewarding paths often pass through three places. Serving others, staying curious, and daring to pursue new goals.
Service opens our heart. When we give to something beyond ourselves, our life expands. For the younger generation, it teaches them that purpose grows through generosity and connection. Helping a friend, joining a cause, or showing up for someone who needs encouragement builds an identity rooted in contribution. Later in life, service transforms experience into legacy. It turns lessons into guidance and presence into impact. Every act of service whispers that we still matter.
Curiosity keeps that whisper alive. It invites discovery and reminds us that wonder never expires. For young adults, curiosity shifts attention from comparison to possibility. It fuels creativity and builds resilience (because nobody said it would be easy). For those further down the road, curiosity revives joy. Learning something new, exploring unfamiliar tools, or asking deeper questions renews their spirit.
Big goals complete the trio. Ambition alone can fade, but big dreams shaped by purpose bring hope to life. For the young, bold goals turn uncertainty into motion. For the experienced, they rekindle the thrill of becoming. The thrill of pursuing. Every goal, whether to build, create, teach, or grow, reminds the soul that movement still matters. Hope rises with every goal we dare to pursue.
Many people never take these paths. Fear of failure, fear of embarrassment, fear of losing face…they each build fences where we can hide. Quiet excuses convincing us to play small and call it wisdom.
Fear says, “Stay comfortable.” Curiosity says, “Let’s see what happens.”
When fear wins, both young and old lose sight of their forward motion. The young adult who fears being judged easily drifts into hopelessness. The older adult who hesitates to dream again slips into quiet surrender. The reasons sound different, yet the root feels the same. Fear has taken the wheel. Stagnation and hopelessness follow.
Purpose waits just ahead. It lives in the next act of kindness, the next mystery to be solved, the next dream still worth chasing.
The pathways to a rewarding life have no finish line. Every act of service, every curious step, every daring goal breathes new life into our soul.
When we explore these paths, joy and fulfillment will be our companion.
Photo by Line Kjær on Unsplash – I wonder what’s in the next valley. Let’s go find out.
Ideas and wisdom often arrive with familiar roots.
My views on leadership come from my lived experiences and lessons I’ve learned from great builders and thinkers like Andrew Carnegie, Peter Drucker, Tom Peters, Ken Blanchard, Marshall Goldsmith, Zig Ziglar, Stephen Covey, Jack Welch, Seth Godin, Jeff Bezos, Gary Vaynerchuk, Tim Ferriss, Jocko Willink, James Clear, and countless others.
I’ve also worked with amazing managers and mentors over many decades, including a few who taught me what not to do.
Since I find myself often returning to these lessons, I thought it would be useful to write them down in a list for easier reference.
Leadership Foundations
1. Leadership begins in your mind long before it shows up in your actions.
2. Self-awareness is a leader’s first and most enduring responsibility. Know how your actions land, then lead on purpose.
3. Character outweighs credentials over the long haul.
4. Integrity compounds like interest. The longer you hold on to it, the more it grows.
5. Values are the compass that keep you on course when circumstances shift.
6. Humility is the strength to put others first.
7. Influence comes from trust, not job descriptions.
Vision and Direction
8. A leader’s vision must be big enough to inspire, but clear enough to act on today.
9. Clarity reduces fear. Ambiguity fuels it.
10. Momentum builds when people see the destination and believe they can reach it.
11. Vision is not just what you see. It’s what you help others see.
12. The clearer you are about the goal, the less room there is for fear to grow.
13. Purpose is the map. Storms are just temporary detours.
14. Belief in the destination turns small steps into powerful strides.
15. Every action should feel like part of the same bigger story.
16. Sometimes waiting is the boldest move you can make. Strategic patience is powerful (and extremely difficult).
People and Relationships
17. The right people in the right roles multiply results beyond what you can imagine.
18. A culture of respect will outlast a culture of urgency.
19. Listen like the person speaking might hand you the missing puzzle piece.
20. Pass the applause to others but keep the accountability close to your chest.
21. Trust is invisible, but when it’s gone, everything feels heavier.
22. Relationships need regular deposits of attention, not just withdrawals of effort.
23. Helping someone else win creates a tailwind for your own success.
Decision-Making
24. Good decisions blend facts, values, and the courage to act.
25. The first idea is often just the trailhead. Walk farther.
26. Energy without wisdom burns out. Wisdom without energy gathers dust.
27. Choose the option you can defend in the daylight and live with in the dark.
28. A quick, small decision can open doors a perfect plan never reaches.
29. It’s easier to fix a wrong turn early than to build a new road later.
30. Never cash in tomorrow’s credibility for today’s convenience.
Resilience and Adaptability
31. A setback is a classroom, not a graveyard.
32. Flexibility is a skill, not a personality trait. Practice it.
33. Change is the proving ground where talk becomes action. Priorities sharpen, assumptions get tested, and leadership shows up in decisions, owners, and dates. If nothing changes (no decision, no owner, no date) it was only talk.
34. Adapt your tactics, but never your core.
35. The best views are earned with effort you once thought impossible.
36. Challenges test your limits so you can discover you’re stronger than you ever imagined.
37. Sticking with it usually turns “almost” into “done.”
Growth and Learning
38. The best questions are the ones you don’t yet know how to answer.
39. The moment you stop learning, you stop leading. Sometimes before you notice.
40. Pride blocks the front door to growth. Curiosity leaves it wide open.
41. Ask for feedback before circumstances force it on you.
42. Teach your knowledge, always remembering that your actions teach your values.
43. Every conversation nudges someone closer to, or further from, their best self.
44. Failure carries lessons that success hides. Corollary: High water covers a lot of stumps.
Impact and Legacy
45. Success without significance is empty.
46. The influence you have on people’s lives will outlast your achievements.
47. Your legacy is written in the lives you touch, not in the titles you hold.
48. Leadership is something you borrow from the future. It must be returned in good condition.
49. The most meaningful titles are the ones people give you, not the ones on your nameplate.
50. Think in decades when deciding what to plant today.
51. Your success is multiplied when others stand taller because of you.
52. The best proof of leadership is when growth continues without your hand on the wheel.
53. Leave every place and every person better than they were when you arrived.
Communication & Culture
54. Say the quiet part kindly and clearly. Clarity without kindness bruises. Kindness without clarity confuses.
55. Stories travel farther (and faster) than memos. Stories move people. Memos inform them. Stories turn intention into action.
56. Consistency in small signals (tone, timing, follow-through) builds culture faster than slogans.
57. Meetings should create movement. Reserve live time for decisions and collaboration. End with owners and dates. If it’s just a podcast, send an email. If only two people need to talk, make it a call and give everyone else their time back.
58. Celebrate progress out loud so people know what “right” looks like.
59. Honesty scales when leaders go first. Name the hard thing and show how to address it.
60. Culture forms around what you tolerate as much as what you teach.
Execution & Accountability
61. Strategy stalls without a calendar. Put names and dates on intentions.
62. Start now. Ship one useful thing today. Ride the wave of momentum that follows.
63. Priorities aren’t what you say first. They’re what you do first.
64. When everything is urgent, nothing is important. Choose the one thing that unlocks the next three.
65. Inspect what you expect. Review, refine, and recommit in frequent loops.
66. Own the miss publicly and fix it quickly. Speed heals trust.
67. Scoreboards matter. People work smarter when progress (or lack thereof) is visible.
Faith, Purpose & Centering
68. Quiet time isn’t empty time. It’s where courage and wisdom refuel.
69. Purpose steadies the hands when the work gets heavy.
70. Gratitude turns pressure into perspective.
71. Servant leadership begins by asking, “Who needs strength from me today?”
72. Hope is a discipline. Practice it especially when results lag.
Leading Through Change & Uncertainty
73. Name the uncertainty. People handle the unknown better when it has boundaries.
74. Trade predictions for scenarios. Prepare for several futures, not just your favorite one.
75. Replan without blame. The map changes when the terrain does.
76. Communicate more than feels necessary. The vacuum of silence fills quickly with speculation.
77. Keep experiments small and reversible, so learning is fast and affordable.
78. Endurance is contagious. Your calm can be the team’s shelter in a hard storm.
Coaching & Talent Development
79. Grow people on purpose. Make development a standing agenda item.
80. Coach with questions that build judgment and ownership.
81. When you delegate the result, delegate the authority to achieve it. Authority and responsibility should be in balance.
82. Set intent and boundaries. Agree on check-ins. Then step back so the team can step up.
83. Size stretch work to the person’s readiness. Provide the right challenge, real help, and visible sponsorship. It’s okay if they reach the result by a different route than yours.
84. Build a bench before you need one. Succession begins on day one.
Supportive Organizational Behavior
85. Make it safe to disagree. Invite the view that challenges yours.
86. Credit ideas to their source. Recognition fuels contribution.
87. Write agendas as outcomes, not topics.
Systems Thinking & Process
88. Correct the mistake and improve the system that allowed it.
89. Turn recurring work into checklists and rhythms so excellence is repeatable. Then automate it.
90. Map the flow of work end to end. Prune any step that adds no value. Unblock the rest.
91. Measure what matters. Review it at a pace that improves the work.
Stakeholders & Customer Focus
92. Start with the customer and work back to today’s priorities.
93. Define success in customer outcomes, then align processes, metrics, and rewards.
94. Close the loop by telling people what changed and why.
Conflict & Courageous Conversations
95. Address tension early while the knot is small.
96. Separate the person from the problem. Aim at the issue, not the identity.
97. Put the real issue (the skunk) on the table. Agree on facts before you debate fixes.
Energy & Well-Being
98. Protect time for deep work and recovery so decisions are sharp.
99. Model healthy boundaries. Your example sets the team’s norms.
100. Choose a sustainable pace over heroic sprints. Consistency wins the long game.
Leadership is a skill to be learned and practiced over a lifetime. It grows through steady reflection, small improvements, course corrections, and new discoveries. These reminders pull us back to what matters when life and work get noisy.
Whether you lead a company, a classroom, a project, or a family, your influence reaches far beyond the moment.
The truest measure of leadership is the people we serve and the leaders they become.
Photo by Marcus Woodbridge on Unsplash – I love the idea of a lighthouse showing the way, standing firm and steady especially when the waves are their scariest.
Somewhere along the way, I’ve noticed a quiet truth.
The thing I was working toward (the goal, the vision, the project, the finish line) always required other steps. Preparation. Research. Practice. Training. A foundation. A warm-up.
While I tried to focus on the thing I wanted to do, most of my time was spent doing all the other things that needed to happen first.
Building a deck means hauling lumber, squaring the posts, digging holes…and at least three trips to Home Depot. Writing a book means staring at blank pages, deleting paragraphs (and chapters), and researching obscure details that may never make it to print. Staying in shape means lacing up your shoes at dawn when no one else is watching. Starting a business means filling out countless forms, talking to lots of people who say no, and revisiting your reasons why, countless times.
These tasks are not detours or distractions. They are merely steps on the journeys we’ve chosen.
If we can learn to love these quiet and often unnoticed tasks that prepare the way, we may find the joy we’re seeking was there all along.
We might discover that the thing we’re chasing isn’t the prize. It only led us to the road we were meant to walk. To meet the people we were meant to meet.
So go ahead. Lace up your shoes at dawn. Cut that first board. Tape off all the areas you don’t want to paint. Make that first sales pitch. Get to know people you never expected to meet.
Embrace all the steps that come before the thing.
It turns out, they are the thing.
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” — Abraham Lincoln
July 2nd is about a week away. That will be the 183rd day of the year. The halfway point.
I usually think of the summer solstice as the halfway point since the days start getting shorter after that.
Either way, it’s a good time to reflect.
Think back to January. Back then, you were probably wondering how to shed a few of those extra pounds you gained over the previous two weeks.
While sipping your leftover peppermint cocoa on New Year’s Day, what goals or intentions were on your mind? Did you write them down? Did you share them with anyone?
Be honest with yourself. What have you done that moves you closer to achieving any of the goals you set six months ago? Even small steps count.
Do those goals still matter to you? Have you added new goals since then?
Whatever your answers, write them down. Pick one thing to act on this week to get back on track. Movement builds momentum, and maintaining momentum is the key to achieving any goal.
Don’t forget to celebrate. A new productive habit. A relationship strengthened. A busy season endured (every industry seems to have one).
These quiet victories matter. They deserve your recognition.
Halfway through the year, the invitation is simple. Reflect. Realign.
Begin again.
Side note: Consider doing this exercise with an even larger time horizon.
-What were your goals 10 years ago? 20 years ago?
-Are those goals still important to you?
-Have you made progress on any of them?
-What are your goals for the next 10 years? 20 years?
-What concrete steps will you decide to take over the next 6 months to make progress on at least one of your 10-year goals?
Photo by Elliot Pannaman on Unsplash – why this image out of the thousands I could have chosen from Unsplash? My focus wasn’t on the stark, still, wintry vibe (although that’s nice). I was captured by the story it conveys. In my imagination, this person set out to cross the entire lake. Clearly, their chosen path wasn’t successful. Poor planning? Lack of vision? Who knows?
But the halfway point is a moment like this. A pause at the edge, where we get to decide if our goal still matters. If it does, it’s time to retrace, replan, and re-commit to accomplishing what we set out to achieve.
Sometimes the hardest limits aren’t what we believe we are…but what we’ve decided we’re not.
Leader: I’m hitting a wall. No matter how hard I try, something’s stuck. Coach: Where? Leader: Connecting with my direct reports. The one-on-one meetings. All the details. I’m just not wired for any of it. Coach: You sure? Leader: I’ve never been good at connection. I’m not super technical. I’m not touchy-feely. I’m not a detail person. Coach: Sounds like you’ve got your “not” list down cold. Leader: Isn’t that just self-awareness? Coach: Could be. Or maybe you’re protecting yourself with that list. Leader: I’m not trying to be someone I’m not. Coach: Are you avoiding someone you could become? What if the growth you’ve been chasing is on the other side of “I’m not”? Leader: What if I do all that work and don’t like what I find? Coach: Then you’ll learn something real. But what if you find a strength you didn’t know you had? Leader: That feels like a stretch. Coach: Growth usually does.
“Ego is as much what you don’t think you are as what you think you are.” – Joe Hudson
We usually spot ego in people who overestimate themselves. Their arrogance and swagger enter the room before they do.
But ego has a quieter side. It hides in the limits we quietly accept. Not in who we think we are, but in who we’ve decided we’re not.
“I’m not technical.” “I’m not good at details.” “I hate public speaking.”
These negations, the things we distance ourselves from, might feel like declarations of strength and clarity.
But often they are boundaries we’ve unconsciously placed around our identity. Once we’ve drawn these lines, we stop growing beyond them. They protect us from challenges, discomfort, and the hard work we know will be required.
Leaders who define themselves by what they aren’t often:
-Avoid feedback that challenges their identity.
-Miss chances to adapt or grow.
-Choose the path of least resistance.
-Struggle to connect with different types of people.
-Dismiss skills they haven’t developed (yet).
If you’re feeling stuck, ask yourself:
-What am I avoiding by saying, “I’m not that”?
-What am I protecting by holding on to that story?
-What might open up if I let it go?
Sometimes the next chapter of growth begins not with a new strength, but with a willingness to loosen our grip on the stories we tell ourselves.
If you want to grow as a leader—or help others grow—it’s not enough to ask, “Who am I?”
You also have to ask, “What am I willing to become?”
We know about Maslow’s Hierarchy of Needs and how our wants and desires are like a pyramid that goes from our basic needs up to our desire for self-actualization. The Pareto Principle reminds us that 80% of our results come from 20% of our efforts, helping us focus on what truly moves the needle. Saint Ignatius’s Spiritual Exercises guide us through discernment, teaching us to distinguish between what brings life and what drains it.
But there’s another framework worth considering: the evolution of what we consider important throughout our lives.
As kids, we know what’s most important. It usually revolves around attention, followed by winning at whatever we are doing, which we think will get us more of that attention we crave. Everything feels urgent. Every disappointment feels permanent. The world revolves around us, and that’s exactly as it should be for a child learning to navigate life.
Teenagers start to focus on freedom, independence, and figuring out what they’re going to do when they grow up (whatever that means). They often reject what their parents value. Sometimes for good reasons, sometimes solely because rebellion feels necessary for finding their own path. What matters most is breaking free from the constraints that feel suffocating, even when those constraints were designed to protect them.
As young adults, we’re getting started, establishing our independent life, our financial foundations, our career foundations…at least we’re trying to get these things established. We’re in acquisition mode: getting the job, the apartment (maybe a house), the relationship, the respect (something we crave more than attention at this stage). We often dismiss advice from older generations, convinced they don’t understand how different the world is now.
Then something interesting happens.
As the decades flow by, what was important a few years ago, isn’t. We start to think about how to serve others, help our kids flourish, help their kids flourish. The shift is gradual but profound. From getting to giving, from proving ourselves to improving the lives of others.
Major life events accelerate this evolution. A health scare makes us realize that all the success in the world doesn’t matter if we’re not here to enjoy the fruits of our labor. The birth of a child or grandchild suddenly makes legacy more important than achievement. The loss of a parent reminds us that time is finite, and relationships are irreplaceable.
Sometimes the shift happens more quietly. Earlier this week, two co-workers were discussing the NBA finals and asked me what I thought of Game 2. I had to admit that I haven’t followed basketball since the Magic Johnson era of the Lakers. As we talked, it became clear to me that I haven’t followed any sports—except for the Savannah Bananas baseball team’s shenanigans—in many years.
What captures my attention now? I’m drawn to watching people live their best lives in rural settings, building homesteads for themselves and their families. I find myself rooting for others to succeed in their chosen vocations, nothing more, nothing less. It’s not that sports became unimportant because they were bad. They just became less important than something else that feeds my soul more deeply.
As we get older, preserving our health, and the freedom that comes with it, moves toward the top of our priority list. Interesting how the freedom we sought as teenagers is still important to us in our senior years, but for different reasons. Then, we wanted freedom and thought we were ready for responsibility.
Now, we want freedom to focus on what truly matters. Freedom to be present for the people we love, freedom to contribute in meaningful ways, freedom from the noise that once seemed so important.
There’s a beautiful irony in how we often spend the first half of our lives accumulating things, achievements, and accolades, only to spend the second half learning to let go of what doesn’t serve us. We chase complexity when we’re young and value simplicity as we mature.
Questions worth considering:
– What would happen if we could skip ahead and see what our 70-year-old self considers important? What about our 80-year-old self? Would we make different choices today knowing what they know?
– Why do we have to learn the hard way that some of the things we chase don’t matter? Is there wisdom in the struggle, or are we just stubborn?
– How can we be more intentional about evolving our priorities on our terms instead of waiting for time to do it?
– What if we could honor the lessons each life stage provides without completely losing face and dismissing what came before?
The evolution of importance isn’t about getting it right or wrong at any particular stage. It’s recognizing that growth means what we value will shift.
That’s not a bug in the system. It’s a feature. The teenager’s desire for freedom isn’t foolish. It’s necessary for their development. The young adult’s focus on building a foundation isn’t shallow. It’s essential for future stability.
Perhaps the real wisdom comes in staying curious about what matters most. Knowing that the answer will keep evolving. And maybe, just maybe, we can learn to trust that each stage of life has something valuable to teach us about what’s truly important.
The key is staying awake to the lessons, even when they challenge what we thought we knew for certain.
I heard a quote recently from Tony Xu, the CEO of DoorDash:
“What we’ve delivered for a customer yesterday probably isn’t good enough for what we will deliver for them today.”
It’s not about failure. Xu isn’t saying we got it wrong. He’s pointing to something more subtle that applies not only to tech companies like DoorDash, but to every business in every industry. Regional banks. Manufacturers. Educators. Consultants. Entrepreneurs. Even nonprofit leaders. No one is exempt.
It’s tempting to believe that what worked before will keep working. After all, if it’s not broken, why fix it? That quiet assumption that if we keep doing what we’ve always done, success will follow.
But that mindset is quietly dangerous. The world isn’t that simple.
Customers don’t live in yesterday. They live in the now. They’re comparing their experience with us not just to our competitors, but to the best parts of every interaction they’ve had today.
They’re comparing our website to their grocery buying app. Our onboarding process to a streaming service subscription they love. Our customer service calls to the help they received (or didn’t) from their cell phone company.
We’re not being compared to the bank down the road or the business across the street. We’re being measured against the most seamless, most helpful, most human-centered experience our customers have ever had.
That’s a very high bar. It’s unfair…and they don’t care.
It’s easy to forget their perspective from inside our organizations. We become focused on the big system conversion we’re managing, the vendor issue we’re troubleshooting, the reorganization plans we’re working on this quarter, or the new regulatory review that’s keeping us up at night.
These are real and important things. But the customer doesn’t see them, nor should they.
They’re living in their own world, with their own challenges and needs. They’re asking, quietly and constantly, “Are you making this easier, or harder, for me?”
They’re rightfully selfish in that way.
Some important questions to consider:
–What are my customers or team members quietly expecting that I haven’t noticed yet?
–What have I continued doing because it worked before, even though the market has changed?
–What future am I preparing for? The one I’ve known in the past, or the one that’s unfolding in a new direction?
–Am I making excuses that only make sense inside our organization?
I don’t think leadership is about chasing every trend. But I do believe it’s about staying awake. Staying open. Listening for what’s emerging and not just reacting to what someone else has made clear.
The fact that something worked yesterday doesn’t make it sacred. It makes it a foundation. And foundations are meant to be built upon…not celebrated as finished.
If we truly care about the people we serve, we’ll stay curious about how to serve them better. Because they’re not standing still. Their lives are shifting. Our job isn’t to cling (desperately) to relevance. It’s to keep earning it.
So, we never stop building. We keep asking the hard questions. We stay close to our customers so we can hear what they’re not saying yet. And we must choose to meet tomorrow’s expectations before they arrive at our doorstep.
Yesterday’s work mattered. It carried us here. But it’s today’s effort—and our willingness to keep stretching—that will decide if we’re still invited to serve tomorrow.
As Shunryu Suzuki once said, “In the beginner’s mind there are many possibilities. In the expert’s mind, there are few.”
It’s great to be an expert in our field. But sometimes, a beginner’s mindset is exactly what we need to see things from the most important perspective. Our current and future customers’ perspective.
Photo by Bayu Syaits on Unsplash – I love the imagery of these two climbers at the top of a mountain. They may take a short rest to celebrate their achievement, but that next peak is already in their sights.
The blinking cursor on a blank document. The empty stretch of land where you’ll soon be building a shop. The new web application your company wants to develop that will revolutionize your industry. These are just a few examples of standing on the edge of something new, something important, yet feeling completely unsure of where to begin.
You might have a vision of the final result—the finished document, the completed shop, the fully functioning app. But that doesn’t mean you know how to get there.
It’s easy to get lost in the variables and the endless possibilities. What if I make the wrong decision? Are there more resources out there? What do other people think? Should I read more articles? Watch more videos? Seek more advice? What if I mess it all up?
In every case, the hardest part is starting.
It’s taking that first step. Writing the first sentence. Sketching out the first screen of an app. Nailing the first stakes into the ground—the ones you’ll attach a string to, so you can visualize where your new shop will go.
It’s a commitment to action over hesitation. A moment of bravery that marks the beginning of making something real.
An amazing thing happens when you start. Your mind shifts from a place of endless “what-ifs” to a place of positive motion. You begin to focus on the next steps and real solutions. All the challenges you imagined before starting—that, in many cases, won’t even come to pass—are forgotten. The path ahead becomes clearer, and each small step forward makes your next decision easier.
Does this mean everything goes perfectly after you start? Of course not. You’ll make mistakes, adjust, learn, and pivot along the way.
But here’s where starting becomes crucial: it provides a tangible foundation. It gives you something to measure against, something to refine, something to edit. You might completely change your initial idea, but you wouldn’t have discovered the need to change if you hadn’t started.
Starting is hard, but it’s also the most important part.
Take the first step, even if it feels uncomfortable. You’ll learn more from those first few steps than you will from standing still…wondering what might happen.
Once you start, momentum kicks in. And from there, the possibilities are endless.
Grandpa Bob Encouraging Leadership 
You must be logged in to post a comment.